Tag results for "ad tracking"
- MediaRadar Acquires Competitive Ad Tracker Vivvix From KantarTerms were not disclosed, but the sale includes political ad tracking un ...
- TikTok Must Face Lawsuit Over Pixel TrackingTikTok must face a privacy lawsuit over allegations that it tracked w ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better tra ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles SiteMeta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Reruns' Share Of Ad Spend Leaps Due To StrikesReruns' share of spend hit 21% in June -- up 10 percenta ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across LexiconAd bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- Tracking: What Marketers Should Know About Apple iOS 17Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- Apple Accused Of Abusing Ad Tracking Position In FranceFrance's competition agency on Tuesday said it had issued a statement ...
- TikTok Trackers Found On Missouri's COVID-19 SiteA government operated Missouri website that offers information about COVID-19 appears ...
- TikTok Hit With Privacy Lawsuit Over Online TrackingA California resident has sued TikTok and its parent company, ByteDance, f ...
- Goodlife's Great Digitized Delivery Truck CaperDelivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study FindsGoogle has always been against featuring more ads or paid promotional materi ...
- Court Wants FTC Input On Children's Privacy Battle With YouTubeA federal appeals court has asked the FTC to opine on wheth ...
- Google Interest-Based Android Ad Targeting Opens For Beta TestsGoogle has begun to roll out the first Beta for its Priva ...
- Court Rekindles Children's Privacy Battle With YouTube, Hasbro, OthersA federal appellate panel has revived a class-action complaint by parents ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle ReportsAlthough marketers seem less concerned about privacy issues, most feel that priva ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare AdvertisersAdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- Court Confirms Ruling Against Ad-Tech Company Over TrackingIn a defeat for ad-tech company NaviStone, a federal appellate court th ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMSIn the coming weeks, businesses and advertisers will see the Google t ...
- Can You Hear It Now?: Tuning in to Programmatic AudioIn a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- Pelosi Won't Back Federal Privacy Bill That Would Override State LawsHouse Speaker Nancy Pelosi suggested this week that she won't support t ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law"We are concerned that several provisions in the proposed regulations contravene t ...
- Sephora Fined Over Alleged Privacy Violations, Global Opt-Out FailureSephora has agreed to pay $1.2 million to settle allegations that ...
- FTC Considers Curbs On 'Commercial Surveillance'The FTC on Thursday officially began the lengthy process of crafting priva ...
- Google Delays Phasing Out Cookies In Chrome Until 2024Google said in a statement that it will once again delay t ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad TargetingThe newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026The biggest driver of adopting identity solutions for advanced TV is t ...
- Apple Backs Proposed Opt-In Privacy Bill"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- Ad Industry Blasts Federal Opt-In Privacy ProposalThe proposed draft bill will "have huge negative implications on the who ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From PrivacyA recent report from the Irish Council for Civil Liberties calls o ...
