Tag results for "ad tracking"
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching YouTracker Radar data suggests the feeling of being watched isn't just ...
- Connecticut Governor Signs Sweeping Privacy BillConnecticut has become the fifth state to enact a comprehensive privacy l ...
- NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices GuideDark patterns "involve obfuscation and a lack of clarity, with the likeliho ...
- DuckDuckGo Debuts First Web BrowserDuckDuckGo may have begun as a private search engine, but on Tuesd ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP AddressSome marketers are finding the jump to new platforms a challenge ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable BouncingThe privacy feature protects against bounce tracking, which allows trackers to tra ...
- Ad Industry Urges Congress To Reject Proposed Ban On 'Surveillance Advertising'"Reasonable uses of data should not be demonized, and certainly should n ...
- Industry Shutters Partnership For Responsible Addressable MediaThe ad industry is winding down the Partnership for Responsible Addressable Medi ...
- Google Makes Offline Conversion Tracking EasierGoogle Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- Yahoo Takes ID-Free Targeting To The WebPublishers using Next-Gen Solutions -- now available for the open web ...
- IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking CookiesBrands are already paying more to reach Apple customers after the iPho ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study ShowsContextual advertising awareness has a steep hill to climb. But brands li ...
- Washington State Bill Would Require Companies To Honor Do-Not-Track SignalsA proposed Washington state privacy law would allow people to use ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- Forecast: Mobile App User Acquisition Budgets Estimated To Reach $78B-$83BMobile attribution and measurement took the brunt of the disruption when App ...
- Advertisers Using More Holiday-Related Keywords In AdsBrands are running more holiday ads this year, according to SaaS platfo ...
- House Republicans Float Privacy Bill, Overrides Stringent State Laws"Privacy does not end at state lines and Americans deserve better th ...
- Companies Use Personal Data To "Trick" Consumers, Watchdogs Tell FTCAdvocacy groups are urging the FTC to pass privacy rules affecting "t ...
- Google Pushes FLoC Testing To Q1 2022Google's update for Privacy Sandbox delays testing for several APIs, such ...
- FTC Urged To Ban 'Surveillance Advertising'"Surveillance advertising" is unfair to consumers and harms competition by enabling compani ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStonePennsylvana resident Ashley Popa is asking an appellate court to revive h ...
- Biden Taps Privacy Expert Bedoya For FTCBedoya, who is founding director of the Center on Privacy & Technolo ...
- How Control Of Consumer-Generated Data Affects Online AdvertisingA study of the impact of ownership and control of consumer-generated da ...
- Firefox Beefs Up Cookie Deletion CapabilitiesMozilla's Firefox browser is rolling out a new feature that it sa ...
- YouTube, Hasbro And Others Defeat Children's Privacy LawsuitA federal judge on Monday officially dismissed a class-action complaint accusing YouTu ...
- New Bill Would Ban Behavioral Targeting Of MinorsThe Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- Most Companies Cure California Privacy Violations After Notices, AG SaysThree out of four businesses that received warning letters for failure ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build AudiencesPurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- California Requires Companies To Honor Opt-Outs Sent Through 'Global Privacy Control'"Opting out of the sale of personal information should be easy f ...
- The eBay Of Data Ready To Expand Into Other Markets"eBay doesn't buy or sell baseball cards," said Nick Jordan, founder a ...
