- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Search & Performance Insider, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party dat ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
- Why This Google Competitor Will Benefit From The Change In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
Eliminating ad targeting based on browser history will change the ad ecosyste ...
- Privacy Advocates Push Back Against Google's New Targeting Plan
PolicyBlog, Wendy Davis - Thursday, March 4, 2021
Google is looking to spin its new plan for cookieless targeted advertisi ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowi ...
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
Google's latest approach to ad targeting seems very similar to the mod ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decisi ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifie ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
The ad industry had mixed reactions Wednesday to news that Google wi ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to chan ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
California's privacy law gives consumers the right to designate an authorized age ...
- Facebook Unveils Plan To Convince Apple Users To Allow Tracking
Digital News Daily, Wendy Davis - Monday, February 1, 2021
Facebook plans to encourage iPhone and iPad users to allow online tracki ...
- Apple CEO Calls For Reform To 'Data Exploitation' Industry
PolicyBlog, Wendy Davis - Thursday, January 28, 2021
"If a business is built on misleading users, on data exploitation, ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replaci ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers abo ...
- Facebook Places Newspaper Ads Slamming Apple's IDFA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CI ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose t ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industr ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- Apple Confirms Plans To Roll Out Anti-Tracking Feature Next Year
PolicyBlog, Wendy Davis - Thursday, November 19, 2020
Despite pushback from the ad industry, Apple plans to move forward ear ...
- Apple Hit With Privacy Complaints In Germany And Spain
Digital News Daily, Wendy Davis - Monday, November 16, 2020
A privacy group led by prominent activist Max Schrems has filed complain ...
- Marketers Mostly Clueless About Apple IDFA Changes
Search & Performance Insider, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes ...
- Many Online Companies Extend CCPA Rights Nationwide, Survey Finds
Digital News Daily, Wendy Davis - Thursday, November 12, 2020
Many businesses in the online ad ecosystem are extending rights set o ...
- IAB Wants A Say In Apple's Privacy Settings
PolicyBlog, Wendy Davis - Thursday, October 29, 2020
IAB calls for "collective development of technical standards and operating practices" ...
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law
Digital News Daily, Wendy Davis - Friday, October 23, 2020
"This initiative will help to ensure that California consumers can stop so ...