Tag results for "ad tracking"
- Ad-Tech Company NaviStone Prevails In Privacy BattlesTech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Amazon Allegedly Blocking Google FLoC: ReportsAmazon is allegedly blocking Google's tests with its Federated Learning of Cohor ...
- Google Works With EU Regulators To Remove User-Tracking TechnologyGoogle is under pressure from privacy regulators to rid third-party cookies fr ...
- Study: Consumers Want To Know What Data Brands Have On ThemMost are nervous about online data security. And they support Apple's transparen ...
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices"Apple's update goes beyond any legitimate protection of users' privacy interests," t ...
- Facebook Could Lose Ability To Send EU Data To U.S.Facebook failed to block an EU privacy decision that could suspend i ...
- Publicis' Epsilon First To Receive MRC Stamp For Measuring OutcomesEpsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited f ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up CookiesChanges in the ad industry have prompted insiders to innovate in da ...
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer DataA newly introduced federal privacy bill that would limit agencies' ability ...
- FTC Nominee Khan Voices Concerns About 'Behavioral Ad-Based Business Models'"These business models really incentivize endless vacuuming up of data," Lina Kh ...
- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity TrackingMobile ad execs act like the deprecation of consumer trackers is ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade GroupsOne of the world's largest CPG companies that depends on data ...
- Bidstream Data Could Threaten National Security, Senators WarnBidstream data "would be a goldmine for foreign intelligence services that cou ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy BattleGoogle is asking a federal judge to reconsider her recent decision allowi ...
- The Internet Finally Comes Of AgeThe internet as an advertising medium turns 27 this year. Its four ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.Google this week began testing its controversial cookie-less tracking and targeting syste ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting AdsA broad coalition of advocacy groups and Big Tech critics are seeki ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of MisdirectionWhile many consumers have some implicit knowledge why digital identity trackers exis ...
- Identity Industry Vet Gets Behind Next Generation Of Ad TargetingThe key is to help publishers take advantage of their first-party dat ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App UseThe company quietly disclosed its plans in a Feb. 23 update ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Why This Google Competitor Will Benefit From The Change In Ad TargetingEliminating ad targeting based on browser history will change the ad ecosyste ...
- Privacy Advocates Push Back Against Google's New Targeting PlanGoogle is looking to spin its new plan for cookieless targeted advertisi ...
- Google Gains Additional Data From Performance To Target AdsGoogle has updated the performance data reported in Google My Business, allowi ...
- Google's New Approach Still Relies On Tracking, Raises Privacy ConcernsGoogle's latest approach to ad targeting seems very similar to the mod ...
- Nielsen Gets Higher Rating, On Wall StreetCiting "a renewed focus on measurement" in the wake of Google's decisi ...
- Google To Stop Selling Ads Based On Browsing HistoryOnce Google phases out third-party cookies, it will not build alternate identifie ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDsThe ad industry had mixed reactions Wednesday to news that Google wi ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking ChangesWith the end of the third-party cookie, brands will need to chan ...
