IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies

  • by February 8, 2022

The Interactive Advertising Bureau (IAB) this week said brands, agencies and publishers haven’t prepared enough for the loss of a popular online audience tracking technology. After surveying hundreds of media and marketing executives for its “State of Data 2022” report, the IAB concluded that advertisers “are on the brink …

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