IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies

The Interactive Advertising Bureau (IAB) this week said brands, agencies and publishers haven’t prepared enough for the loss of a popular online audience tracking technology. After surveying hundreds of media and marketing executives for its “State of Data 2022” report, the IAB concluded that advertisers “are on the brink …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications