Rihanna has signed to headline the halftime
show during Super Bowl LVII, to be held Feb. 12 in Glendale, Arizona’s State Farm Stadium and broadcast by Fox.
The NFL announced the news in a social media post on Sunday
afternoon, sharing a photo of Rihanna’s hand holding a league football (above) with the caption “Let’s GO.”
Last week it was announced that Apple Music will be the
presenting sponsor of the event, with Pepsi stepping down from that role after a decade, to become a regular sponsor. The NFL reportedly set a price of $50 million for the multiyear halftime show
presenting partnership.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, head of music for the NFL, said in a statement.
“Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career.”
“Rihanna is an incredible recording artist who is a favorite for many
millions of Apple Music customers around the world, added Oliver Schusser, vice president of Apple Music and Beats.
The show telecast will be executive-produced by DPS with Roc Nation
and Jesse Collins, with Hamish Hamilton serving as director.
Last year’s halftime show, starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, attracted 120
million viewers, according to the NFL.