Most Marketers Planned To Increase Ad Budgets For 2023
- by Robert Williams , May 1, 2023
When preparing for 2023, most marketers worldwide were aware that economic uncertainties might affect their advertising budgets. More than two-thirds (69%) of them said economic conditions had an extreme or significant effect on their planning for the year, according to media-measurement company Nielsen in a survey.
Amid these doubts, …
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