- AMV BBDO Supplies Dad Energy To Currys
MAD, Fern Siegel - Monday, September 21, 2026
Energy efficiency is approached in a comedic way. ...
- Samsung Says Folding Up Is Hard To Do
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2026
In a new campaign, "Couples Therapy" star Dr. Orna helps people lea ...
- Best Buy Expects Ad Sales To Near $1B This Year
Marketing Daily, Sarah Mahoney - Thursday, August 27, 2026
With a 10% gain in ads, strength in computing and home entertainmen ...
- Sony Tries New Marketing Strategy For RGB TV Technology
Marketing Daily, Sarah Mahoney - Friday, August 21, 2026
To explain revolutionary new tech, the company created a 14-month pre-launch odys ...
- Samsung, Scoot, Liquid I.V. Among Spider-Man Partners
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, July 19, 2026
Fans can visit Samsung's Spidey Tracker to interact with a global ma ...
- Best Buy Bets On IRL Moments For New TV Tech
Marketing Daily, Sarah Mahoney - Monday, July 6, 2026
With "Believing is Seeing," the retailer thinks the store experience will ...
- Best Buy Opening Meta Lab Format In 50 Stores
Retail Insider, Sarah Mahoney - Wednesday, June 10, 2026
The retailer says the smart-specs showcase will answer key consumer reservations abo ...
- Dua Lipa Sues Samsung For $15M For Copyright Infringement
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, May 17, 2026
Lipa learned about the alleged infringement in June 2025 and demanded Samsu ...
- Google Android AI Features Emerge Ahead Of Apple Siri's
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
As operating systems evolve, Google demonstrates that by changing the mobile ...
- Apple Goes Affordable, And The Timing Is NOT An Accident
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2026
With its cheapest iPhone and laptop ever, the tech giant is maki ...
- Delta, Nike, Haagen-Dazs: Why They're Losing Loyalty
Marketing Daily, Sarah Mahoney - Monday, January 12, 2026
Rising consumer expectations result in the biggest loyalty shake-up in decades ...
- Callen Promotes 'More' Storage Space In Sandisk Spots
MAD, Fern Siegel - Wednesday, December 3, 2025
Running through January, ads note the crazy elements of modern life. ...
- Aaron's Company Names Truth Marketing + Media AOR
Accounts on the Move, Fern Siegel - Tuesday, November 25, 2025
Aaron's offers a DTC lease-to-own option at its 1,100 stores in ...
- Best Buy Posts Gains While Consumer Mood Slumps
Retail Insider, Sarah Mahoney - Wednesday, November 26, 2025
Spending on phones, gaming and TVs continues even as confidence hits ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- Best Buy, Lowe's Chase NFL Fans With Game-Day Plays
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2025
One leans on gadgets, the other on chores -- both hope ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- Samsung Ads Launches Interactive Gaming Formats On CTV
MediaDailyNews, Colin Kirkland - Monday, March 31, 2025
Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers ...
- Can You Feel It? Sony Honda Mobility Unveils Afeela
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2025
The vehicle will be available in two trims, with prices starting fr ...
- Dissecting Online's Holiday: Mobile, Search Ruled
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
Lower price promotions fueled a run on big-ticket items, as consumers scor ...
- Snapchat Hypes Daft Punk's One-Night Cinematic Release With AR Experience
MediaDailyNews, Colin Kirkland - Thursday, December 12, 2024
For the film's re-release, Snapchat has developed a special AR Lens th ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%
MediaDailyNews, Laurie Sullivan - Wednesday, November 27, 2024
As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Samsung Gives Ad Interns A 'Promotion'
MAD, Fern Siegel - Monday, November 11, 2024
The new spot is a sequel to "The Interns," which ran ...
- Everything Old Is New Again: Back Market Refurbishes Tech Models
MAD, Fern Siegel - Tuesday, September 24, 2024
The campaign pitches the value to the environment and your pocketbook. ...
- As Sales Stabilize, Best Buy Sees Healthier Consumer Demand
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
Demand for laptops and tablets is increasing, and the electronics retailer ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Samsung Swings Into 'Ultra' Adventure
MAD, Fern Siegel - Thursday, July 25, 2024
A new global campaign by BBH Singapore carries the tag: "Wherever li ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...