Sandisk, a company that makes flash
memory storage devices, has kicked of its "More, More, More" campaign.
The Callen agency produced the three spots: Cats, Stunts and Decks.
The work, which runs through January, acknowledges the
crazy elements of modern life and how people save what matters.
“People at the forefront of creativity need the most up-to-date storage solutions,” said Craig Allen,
Chief Creative Officer at Callen. “We wanted to bring to life in a cheeky way all the things people need and really care about keeping safe and at their fingertips —whether that's their
cats, work files or stunts they try to do in their backyard.”
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The performance-driven tech brand debuted "Memory Man" earlier this fall, which introduced a 5-foot-2-inch robot as a
humorous symbol of human creativity.
The current spots, which build on that, run in YouTube TV, Instagram, TikTok and Netflix in Germany.
Heidi Arkinstall, vice president, global
consumer brand and digital marketing at Sandisk, added: “The way people create and share has changed dramatically. The role storage plays in enabling that isn’t just technical,
it’s deeply personal. Our new tagline, ‘Space to Hold More’ captures that shift.”
Callen's work has included Nickelodeon, Naked Wines and Ibotta.