• by Fern Siegel , 3 hours ago

Truth Marketing + Media has been selected as agency of record for The Aaron's Company, which operates Aaron's Rent to Own and BrandsMart USA.

Aaron's offers a direct-to-consumer lease-to-own options at its 1,100 company-operated and franchised stores in 47 states and Canada.

Truth Marketing will lead consumer and media strategy, as well as performance marketing.

"Aaron's is a category leader with ambitious growth goals," said Yousef Kattan, CEO of Truth Marketing + Media. "We are excited to execute a modern, data-driven strategy, rooted in cultural insight and accountability. Our goal is to help Aaron's deepen its connection with today's consumers, while winning new ones in fresh, creative ways."

Based in Dallas and Miami, the agency's accounts include Liberty Tax, Remitly, SMU and DFW Airport.