Samsung Swings Into 'Ultra' Adventure
- by Fern Siegel , July 25, 2024
Samsung has married its new Galaxy Watch Ultra, powered by Galaxy AI, as the watch of extreme adventure.
A new global campaign by BBH Singapore carries the tag: "Wherever life takes you, make it Ultra." The 30-second TV spot illustrates how the Ultra accompanies any intense sport: cycling sand dunes, swimming in the ocean or hiking high snow-covered mountains.
The commercial's soundtrack is a reproduced version of the Ricky Nelson song "I Will Follow You."
Running globally, the creative's three ads air on YouTube, Instagram, Meta and X, to highlight the watch’s best features: military-grade durability, water resistance and long-lasting battery life.
On social media, various
videos provide demonstrations of the watch's versatility.
Sascha Kuntze, BBH Singapore’s Chief Creative Officer, said: “Time flies when you’re having fun. Or
making a campaign about an extreme watch. We’re thrilled to be a part of yet another flagship launch, and to build the ambition of Galaxy AI together with Samsung.”
BBH, part of the Publicis Groupe, has offices in five cities worldwide: London, New York, Singapore, Shanghai and Mumbai. advertisement
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