- Google Battles With 'Not,' Prepositions, Measurement Despite AI Advancements
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2024
Users need to rephrase searches to find the information they seek, a ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- Podcast Ad Growth Decelerates Amid Challenges For Smaller Brands
Research Intelligencer, Robert Williams - Thursday, May 9, 2024
The growth rate of 5% in 2023 was the lowest in da ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- Lincoln Celebrates 10 Years With Matthew McConaughey
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
Ford CEO Jim Farley is no stranger to McConaughey's passion for a ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Pixly Launches 'Podcast Influencer' Unit
MAD, Steve McClellan - Thursday, November 9, 2023
One of the first brands to utilize the new unit is NordVP ...
- Podcasts Expand Brand-Building, Dynamic Ad Insertion
Research Intelligencer, Robert Williams - Thursday, October 26, 2023
Dynamic ad insertion (DAI) makes up more than 90% of ad revenue ...
- How To Outperform 2.5B Blogs Published Annually
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Spotify's Revamped Discovery Program Puts New Songwriters, Podcasters On The 'Radar'
MediaDailyNews, Colin Kirkland - Thursday, October 5, 2023
The Radar program will now include artists, songwriters, and podcasters. Spotify sa ...
- Google To Migrate Podcast Listeners From Podcast App To YouTube Music
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
Google plans to shut down its podcast app in 2024. YouTube Music ...
- Rob Reilly And Friends Scream Creativity In New Podcast
Mediapsssst, Richard Whitman - Tuesday, September 19, 2023
The program is produced by WPP and its production unit Hogarth a ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- Spotify Almost Did Away With White Noise Podcasts For $38M Profit Increase
Digital News Daily, Colin Kirkland - Friday, August 18, 2023
Spotify could increase its gross annual profit by $38 million by riddi ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- iHeartMedia Connects Brands To New LinkedIn Podcasts Via Partnership
Digital News Daily, Colin Kirkland - Wednesday, July 19, 2023
The companies plan to combine their resources to launch new podcast offerin ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- How This DEI Expert Is Making An Impact One Story At A Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 11, 2023
"I've been chasing inclusion my entire life. I didn't feel included ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On It
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
The new audio practice is led by dedicated audio media specialists Laur ...
- Audio Listening Habits And How Marketers Can Capitalize On Summer
Performance Marketing Insider, Laurie Sullivan - Thursday, May 25, 2023
Research and analytics platform Veritonic found that 78% of people in ...
- Location Data Suggest New Strategies Are Needed To Reach Commuters
Research Intelligencer, Robert Williams - Tuesday, May 23, 2023
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday ...
- Podcast Ad Revenue Forecast To Rise 43% To $2.3B This Year
Research Intelligencer, Robert Williams - Thursday, May 11, 2023
With the waning of the pandemic, listeners are less interested in ne ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
MediaPost Live, Joe Mandese - Wednesday, May 10, 2023
The Magna/Vox Media study was released today on the eve of tomorrow ...
- NewsGuard Launches Podcast Info Rating Service
MediaDailyNews, Joe Mandese - Tuesday, May 9, 2023
The new service follows last year's "Joe Rogan" podcast misinformation controversy a ...
- HearstLab Leads Investment In Startup That Helps Advertisers Evaluate Podcasts
Publishers Daily, Ray Schultz - Tuesday, April 25, 2023
Barometer is now one of 50 female-founded companies in the HearstLab portfo ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...