- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Inside Performance, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Visa Direct Podcast "Humanizes" The Fast-Paced World Of Monetary Transactions
Out to Launch, Steve McClellan - Friday, February 24, 2023
Visa Direct has launched a new podcast series called “Money Travels” th ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
MediaDailyNews, Joe Mandese - Sunday, January 15, 2023
"We're finalizing that over the next week or so," GroupM Global Direct ...
- Validity Enhances Its Sender Score Program With New Features
Email Marketing Daily, Ray Schultz - Wednesday, January 11, 2023
The revised toolkit includes free list-quality checks and an educational podcast call ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- AAF Unveils 'Future Legends of Advertising' Podcast
MAD, Steve McClellan - Wednesday, November 16, 2022
The launch is timed to the 30th anniversary of the AAF Advertisi ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- Kimmel Says ABC Wanted Him To Lay Off Trump And He Refused
TVBlog, Adam Buckman - Monday, November 7, 2022
In a podcast interview, Jimmy Kimmel says ABC execs caved when ...
- Why Twitter's Ad Outlook Is The Real Hellscape
RTBlog, Joe Mandese - Monday, October 31, 2022
"When you let go of the people who were responsible for keepi ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- Bob Pittman, CEO of iHeartMedia, Debuts Podcast
Publishers Daily, Ray Schultz - Monday, October 17, 2022
On "Math & Magic: Stories from the Frontiers of Marketing," guest Je ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- IHeartMedia And Fox Sports Launch 'The Book Of Joe' Podcast
Publishers Daily, Ray Schultz - Thursday, October 13, 2022
Joe Maddon and Tom Verducci provide post-season commentary. ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual World
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
iHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
- YouTube Launches Podcast Page For U.S. Users
Digital News Daily, Colin Kirkland - Monday, August 22, 2022
Consumers in the U.S. can now see popular podcast channels, episodes, playlist ...
- Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
RTBlog, Joe Mandese - Monday, August 8, 2022
We're in a Golden Age of agency business intelligence and GroupM's "Th ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- Pandora Introduces Ad Verification From IAS
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
Research Intelligencer, - Tuesday, July 5, 2022
The growing audience for streaming audio tends to consist of listeners w ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
Research Intelligencer, - Monday, May 9, 2022
Pre-roll ads have also become more popular as marketers seek to rea ...
- 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
Inside Performance, Laurie Sullivan - Wednesday, April 13, 2022
Audio may prove to be an influential performance media if it c ...
- 'Newsweek' Launches Podcast, Awards For The Auto Industry
Publishers Daily, Tony Silber - Tuesday, April 12, 2022
Newsweek has released its first list of the "World's Greatest Auto Disruptor ...
- LinkedIn Podcast Network Launches, Presented By Verizon
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
LinkedIn is getting into the world of podcasting, building out a netwo ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...