Tag results for "podcast"
- Brands Grapple With Media-Mix Strategies As 2023 Ticks OnScott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- iHeartMedia Connects Brands To New LinkedIn Podcasts Via PartnershipThe companies plan to combine their resources to launch new podcast offerin ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- How This DEI Expert Is Making An Impact One Story At A Time"I've been chasing inclusion my entire life. I didn't feel included ...
- Sonic Branding From WPP Company Comes With Performance BenefitsSonic branding firm amp demonstrated a tool at Cannes that uses ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On ItThe new audio practice is led by dedicated audio media specialists Laur ...
- Audio Listening Habits And How Marketers Can Capitalize On SummerResearch and analytics platform Veritonic found that 78% of people in ...
- Location Data Suggest New Strategies Are Needed To Reach CommutersThe middle of the traditional workweek -- Tuesday, Wednesday and Thursday ...
- Podcast Ad Revenue Forecast To Rise 43% To $2.3B This YearWith the waning of the pandemic, listeners are less interested in ne ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand SponsorshipsThe Magna/Vox Media study was released today on the eve of tomorrow ...
- NewsGuard Launches Podcast Info Rating ServiceThe new service follows last year's "Joe Rogan" podcast misinformation controversy a ...
- HearstLab Leads Investment In Startup That Helps Advertisers Evaluate PodcastsBarometer is now one of 50 female-founded companies in the HearstLab portfo ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: StudySome 88% of adults say they notice OOH ads and nearly 8 ...
- PepsiCo Developing Audio Logos To Find Each Brand's VoicePepsiCo is developing audio logos to represent its brands. "If your bra ...
- Visa Direct Podcast "Humanizes" The Fast-Paced World Of Monetary TransactionsVisa Direct has launched a new podcast series called “Money Travels” th ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure"One thing I find shocking across the industry broadly, is a la ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?"We're finalizing that over the next week or so," GroupM Global Direct ...
- Validity Enhances Its Sender Score Program With New FeaturesThe revised toolkit includes free list-quality checks and an educational podcast call ...
- Beyond the Bottle - The Power of Music MarketingWith a name like JaM Cellars, you know they've got to lo ...
- AAF Unveils 'Future Legends of Advertising' PodcastThe launch is timed to the 30th anniversary of the AAF Advertisi ...
- Apple Reportedly Will Build Ad Network Around Major League SoccerApple plans to build a live TV ad network in preparation f ...
- Kimmel Says ABC Wanted Him To Lay Off Trump And He RefusedIn a podcast interview, Jimmy Kimmel says ABC execs caved when ...
- Why Twitter's Ad Outlook Is The Real Hellscape"When you let go of the people who were responsible for keepi ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad SpendingGroupM's business intelligence team called out analysts and journalists for focusing ...
- Bob Pittman, CEO of iHeartMedia, Debuts PodcastOn "Math & Magic: Stories from the Frontiers of Marketing," guest Je ...
- New Biz Drives Ad Economy, Big Agencies Not So Much"One of the most important drivers of advertising through the pandemic w ...
- IHeartMedia And Fox Sports Launch 'The Book Of Joe' PodcastJoe Maddon and Tom Verducci provide post-season commentary. ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual WorldiHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
