Two email tech firms are partnering to help brands send emails more efficiently.
Stensul, an email creation platform, has formed an enhanced integration with Movable Ink, building on their existing collaboration.
The arrangement will provide “new dynamic preview capabilities of Movable Ink content directly within the Stensul Builder,” says Noah Dinkin, founder and CEO of Stensul.
Stensul helps teams create what it calls on-brand, render-tested emails. Movable Ink Studio transforms data into personalized content at the moment of engagement, it says.
With this arrangement, email senders will see previews of how Movable content will appear for each unique subscriber, the firms state.
One user of the platform integration -- the Milwaukee Bucks -- was able to boost engagement, build fan loyalty, increase revenue, and create a strategy for producing highly personalized emails, said Justin Price, senior manager of multichannel marketing for the Milwaukee Bucks, during a recent webinar.
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The Bucks marketing team also achieved 50% faster email creation and is able to successfully fulfill 33% more email requests, Price added.
“Today’s marketers are under pressure to deliver smarter, faster, and more personalized campaigns than ever before,” says Adam Stambleck, president at Movable Ink.
Stambleck adds that the two firms hope to provide the tools to create campaigns with optimal efficiency and precision, as well as highly positive customer experiences.