Baton Rouge, LA-based full-service marketing agency DAA Media + Marketing is marking its 50th anniversary in 2026 and as part of a year-long celebration has announced it is underwriting a $50,000 advertising scholarship to the Louisiana State University Manship School of Mass Communication.  

Scholarships will be distributed by LSU in $10,000 yearly increments over five years. 

The first selected students will be awarded this fall. Criteria for selected students will be determined by the university.  

"DAA has been a valued partner of the Manship School for many years, and this generous investment reflects our shared commitment to preparing the next generation of communication leaders," said Manship School Dean Kim Bissell.  

The scholarship commitment to LSU builds on DAA’s yearlong 50th Anniversary initiative to give back to the organizations and communities that have helped shape the agency’s success over the past five decades. 

The agency has pledged an additional $50,000 throughout 2026 through a combination of financial and in-kind contributions. It is also continuing to invest in the next generation of industry leaders through mentorship, career opportunities, and initiatives like the DAA Emerging Leaders Laptop Giveaway, which will award Apple MacBooks to five students pursuing degrees in advertising, marketing, graphic design, or communications.  

“Reaching this 50-year milestone as a company has given us the opportunity to reflect on our five decades in business and on the relationships that we have had the privilege to build throughout the years,” said DAA CEO Nancy Steiner. “That, along with our passion for mentorship, and creating the unique opportunities that our young professionals in our field need to get ahead is something that collectively fuels us as a team and as a company."