- Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Marketing Daily, Steve Ellwanger - Monday, March 20, 2023
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifesty ...
- Haunted By Kanye Deal, Adidas Posts Warning
Marketing Daily, Sarah Mahoney - Friday, February 10, 2023
Saddled with unsold Yeezy gear, the company may lose up to $1 ...
- Judge Sides With FTC In Battle Over Fake Reviews
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
The FTC can move forward with a lawsuit alleging that apartment-finding servi ...
- Jury Awards Rapper Flo Rida $82.6M In Celsius Energy Endorsement Suit
Marketing Daily, Steve Ellwanger - Monday, January 23, 2023
"The jury determined that not only did Celsius breach their agreement wi ...
- Google, iHeartMedia Sued By FTC And States Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, November 28, 2022
The FTC and seven states sued Google and iHeartMedia over ads ...
- Jeep Enlists Derek Jeter For Grand Wagoneer Effort
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2022
"We wanted someone who's not necessarily a rockstar, a Hollywood star ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- Reality Star Bethenny Frankel Sues TikTok Over Fake Endorsements
Digital News Daily, Wendy Davis - Friday, October 7, 2022
Reality television star Bethenny Frankel is suing TikTok over for allegedly faili ...
- Kim Kardashian Fined Over Instagram Post Touting EthereumMax
Digital News Daily, Wendy Davis - Monday, October 3, 2022
Reality TV star Kim Kardashian has agreed to pay $1.26 million f ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- Clif Bar, Venus Williams Make Outdoors More Accessible To Black Communities
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Events will include such activities as hiking, paddleboarding and kayaking-with gear a ...
- The Legend Moves On: Serena Williams Announces Retirement
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
Her record as an athlete-endorser is as epic as her on-court win ...
- FTC To Unveil Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Friday, May 13, 2022
The proposed updated guidance will address topics including fake reviews and t ...
- Texas Presses To Proceed Against Google Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, April 18, 2022
Texas Attorney General Ken Paxton is pressing to move forward with ...
- Google Battles Texas AG Over Pixel Radio Ads
Digital News Daily, Wendy Davis - Wednesday, April 6, 2022
"Texas does not allege that the advertisements misdescribed or misrepresented the Pix ...
- Kobe Bryant Estate Strikes Long-term Deal With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 24, 2022
The estate of Kobe Bryant has reached a long-term deal with Ni ...
- For Tonal, Serena Shows Off Super Bowl Strength
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Williams, one of the connected fitness brand's many investor-athletes, is set ...
- Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Digital News Daily, Wendy Davis - Thursday, January 20, 2022
Google violated a Texas state consumer protection law by arranging for rad ...
- Stitch Fix Taps Venus Williams To Bust 'Gymtimidation'
Marketing Daily, Sarah Mahoney - Monday, January 17, 2022
"Goodbye Gymtimidation" campaign is based on company's research that 67% of Americ ...
- Health Care Company Ends Relationship With Aaron Rodgers
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 7, 2021
Prevea Health has ended a nine-year relationship with Green Bay Packers quarterba ...
- FTC Warns Against Fake Reviews, Endorsements
Digital News Daily, Wendy Davis - Wednesday, October 13, 2021
The FTC is warning hundreds of advertisers and agencies that running fa ...
- Influencer Molly Sims Must Face Trademark Claim Over Endorsement
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Actress and model Molly Sims must face a trademark infringement claim ov ...
- Football-Obsessed Bojangles Signs College QBs
QSR Insider, Sarah Mahoney - Tuesday, July 27, 2021
In the South, college football is everything. Bojangles' Jackie Woodward, chief bra ...
- Vanessa Bryant Goes To Battle With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 3, 2021
Kobe Bryant’s widow, Vanessa Bryant, is butting heads with Nike over t ...
- Kobe Bryant Estate Severs Ties With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 20, 2021
Kobe Bryant's five-year, post-retirement endorsement extension with Nike expired this month, a ...
- Tiger Woods Undergoes Surgeries After One-Car Crash
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 23, 2021
Legendary golfer Tiger Woods sustained serious injuries to both legs after ...
- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music a ...
- Goldman Sachs Debuts PGA-Themed Effort
Marketing Daily, Tanya Gazdik - Sunday, July 19, 2020
Emotion-driven creative from 72andSunny features a supportive letter written to golfer Patri ...
- NCAA Will Allow Athletes To Cash In On Their (Social Media) Prowess
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 30, 2020
The idea that athletes would have an advantage over average students h ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues li ...