The American Advertising Federation (AAF) has secured Rocket Mortgage to be the presenting sponsor for this year’s National Student Advertising Competition (NSAC).    

Jonathan Mildenhall, CMO of Rocket Companies, characterized the company’s sponsorship as “an investment in the future of the industry and our businesses. This competition develops the next generation of marketing leaders and our support connects them with Rocket and Redfin’s integrated marketing and communications team.”  

“The depth of student talent across America is extraordinary,” added Mildenhall, “and we intend to attract a disproportionate share to build their careers at Rocket Companies.”  

For more than 50 years, AAF has staged NSAC as a way to provide college students with real-world experience creating strategic advertising and marketing media campaigns for corporate clients. Previous sponsors include AT&T, Coca-Cola, NFL, Pizza Hut, Tide and Toyota.  

It is expected that more than 100 colleges and universities will participate in this year’s three-tier competition, with eight finalists advancing to the national championship which will take place at the association’s ADMERICA annual conference in Anaheim, CA, June 3-6, 2027.