- With 7,000 Hours Of Olympics Coverage, How To Choose?
Mediapsssst, Richard Whitman - Wednesday, July 31, 2024
NBCU enlisted IPG agency Huge to create an AI-powered chat that quick ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Paris Games Set Olympic Ad Record, NBCU Scores $1.25B+
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
NBCU says 70% of the brands advertising in the Paris games a ...
- 'Hello World': Coca-Cola On IOC Partnership Song, Evolution In Music Marketing
Marketing Daily, Danielle Oster - Monday, July 29, 2024
The Coca-Cola Company released "Hello World," an upbeat pop song performed ...
- Kia Launches Olympics Effort For Carnival
Marketing Daily, Tanya Gazdik - Monday, July 29, 2024
With such a large viewing audience, the 2024 Summer Olympics is t ...
- 5 Team USA Sour Cherry Cheerleaders Champion Cheribundi
Marketing Daily, Danielle Oster - Monday, July 29, 2024
Brand ambassadors will promote the benefits of the drink for athletic recover ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- Google 'Dear Sydney' Olympics Ad Should Have Asked, 'Then What Happened?'
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2024
Generative AI has been taking a lot of heat lately for wh ...
- Montefiore Hospital Brings Energy Of The Bronx To The Seine
Mad Blog, Barbara Lippert - Saturday, July 27, 2024
Hospital shows history of breaking -- from Bronx hallway to Olympics spo ...
- Volkswagen Enlists Olivia Wilde To Direct Atlas Creative
Marketing Daily, Tanya Gazdik - Sunday, July 28, 2024
Much like the Atlas, the hero and her cups are anything b ...
- Paris Olympics Soars 79% To 34.5M Viewers
Television News Daily, Wayne Friedman - Monday, July 29, 2024
Over the three-day time period, Peacock amassed 4.5 billion minutes of viewi ...
- Hyundai Sponsors Olympics, Launches Two Brand Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Friday, July 26, 2024
Hyundai is launching two campaigns during the Olympics. ...
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Wingstop Lands In Paris With 'House of Flavor' For Olympic Attendees
Marketing Daily, Teresa Buyikian - Wednesday, July 24, 2024
"House of Flavor" attendees can sample free wings and other menu ite ...
- Michelob Ultra Launches Team USA Campaign For Olympic, Paralympic Games
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
Michelob Ultra's "Summer of Team USA" features member athletes of the Te ...
- NBCU's Olympics To Have First Ad-Free Opening Ceremony With Sponsor Logos
Television News Daily, Wayne Friedman - Wednesday, July 24, 2024
NBC says the Paris Summer Olympics will hit a record for nation ...
- Red, White And Blue Snoop Dogg Carries Torch For The USA
TVBlog, Adam Buckman - Wednesday, July 24, 2024
The incredible story of Snoop Dogg continues with the news that ...
- Ticket To Dream: Air Canada Celebrates Resilience In Sports And Life
MAD, Steve McClellan - Friday, July 19, 2024
The airlines new Ticket to Dream spots stand as the centerpiece ...
- Nike Shows Its Ugly Face In New Olympics Ads
Marketing Daily, Sarah Mahoney - Friday, July 19, 2024
Enough with compassion and altruism. The athletic giant's campaign for the Par ...
- All Eyes On Biles As NBC Paris Olympics Start On Friday
TVBlog, Adam Buckman - Monday, July 22, 2024
For viewers in the U.S. and possibly around the world too, gymna ...
- Figs 'Champion' Olympic Campaign Celebrates Team USA's Medical Pros
MAD, Fern Siegel - Thursday, July 18, 2024
The medical apparel brand is s outfitting more than 250 healthcare pr ...
- Apple's Olympic 'Shot On An iPhone' Campaign Celebrates '2036 Hopefuls'
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The latest in the long-running series was helmed by legendary sports photograph ...
- Nulo Shows Role Pets Play For Elite Athletes
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2024
The cornerstone ad for pet-food brand is a 60-second spot that debu ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- Verizon To Leverage NBCU's Olympics In Peacock/Netflix Bundle
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Consumers will pay $80 a year for Peacock Premium, its ad-supported optio ...
- Will Paris Games Kick Off Year Of The Woman Athlete?
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
As young athletes find their role as influencers, veterans like Simone Bil ...
- Ontario Lottery Touts Olympic Partnership With 'Sponsored By You'
Marketing Daily, Danielle Oster - Monday, July 15, 2024
The campaign highlights Ontario Lottery and Gaming Corporation's support for amateur athlet ...
- Delta, Team USA 'Keep Climbing' Ahead Of Olympics
Marketing Daily, Danielle Oster - Wednesday, July 10, 2024
The Team USA sponsor's campaign includes spots running on NBCU digital a ...