- TikTok's Campaign For British Olympians Aims To Win Over Fans
MediaDailyNews, Colin Kirkland - Tuesday, July 9, 2024
The campaign "It Starts on TikTok" features standout UK athletes and highligh ...
- Who Are The Most Marketable US Olympians At The Paris Games?
Mediapsssst, Richard Whitman - Tuesday, July 9, 2024
"Women rule," according to a rundown provided by Omnicom marketing agency TM ...
- Omega, Glossier Make Olympic Splash
Marketing Daily, Sarah Mahoney - Friday, July 5, 2024
The famed timekeeper's new ads feature athletes as big as Paris ...
- Chipotle Celebrates Athletes, Invites Fans To Take Home The Gold... Burrito
Marketing Daily, Teresa Buyikian - Wednesday, July 3, 2024
Chipotle launched a limited-time menu in honor of its Team Chipotle, featuri ...
- Ralph, Can You Give It A Rest? From Brideshead To Brat Pack In A Single Uniform
Mad Blog, Barbara Lippert - Monday, June 24, 2024
Lauren's opening ceremony uniforms are not "interesting or modern, but in theor ...
- Tide Knows: Olympians Are Messy Eaters, Too
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
P&G's stain-focused spot spoofs the laundry woes of track-and-field legends. ...
- Ralph Lauren Reveals Team USA Uniforms
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 18, 2024
The brand worked very closely with the athletes and the Olympics, sa ...
- Katie Grimes, Sha'Carri Richardson Star In Powerade's Olympics Campaign
Marketing Daily, Danielle Oster - Thursday, June 13, 2024
Olympic swimmer Katie Grimes stars in campaign that include activations running acro ...
- In Latest Olympic Push, Nike Releases First Refugee Athlete Ad
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2024
The company's moving spot focuses on athletes who have lost their fla ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- Danone Partners WIth Olympic Athletes For Drinkable Yogurts Campaign
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
Nourish Your Hustle" features Jordan Chiles, Kristie Mewis, and Sha'Carri Richardson, acro ...
- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- Old El Paso Celebrates Community, Team GB
MAD, Fern Siegel - Thursday, April 18, 2024
The campaign features four athletes competing in the Paris 2024 Olympics. ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- Nike Criticized For Skimpy Women's Olympic Team Outfit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 17, 2024
"Following the reveal of the showy unitard, athletes quipped that they wou ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- Combined TV, Streaming Ad Spend Projected To Decline 2%
Television News Daily, Wayne Friedman - Friday, March 29, 2024
Major premium streaming platforms will grow 13% to $10 billion in ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2024
To extend reach for its Paris Olympics event, NBC will offer ...
- Neiman Marcus Links Sports And Fashion In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, March 13, 2024
The luxury retailer is rolling out "Quest for the Best," pairing high-performi ...
- ASICS Probes Gender Exercise Gap In New Women's Campaign
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
After market research uncovered some surprising reasons women exercise less, the compa ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- Hyundai CMO Says No To Advertising On Super Bowl, X
Marketing Daily, Tanya Gazdik - Sunday, December 3, 2023
The automaker has just signed a deal to advertise during the 20 ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- Puma Celebrates Iconic 'Silent Gesture'
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
The athletic-shoe company is commemorating Tommie Smith's brave activist salute with ...