- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
The ad will premiere during the broadcast on Friday's opening ceremony. Tho ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion ...
- Ally Highlights Unsponsored Athletes In Olympics Effort
Marketing Daily, Tanya Gazdik - Wednesday, July 28, 2021
Ally Financial is offering $250,000 to help unsponsored athletes pay for essentia ...
- NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
With viewing numbers down 35% to 40% or more vs. the 20 ...
- At Olympics, Competitions Out-Rate The Opening Ceremonies
TVBlog, Adam Buckman - Wednesday, July 28, 2021
At the Olympics, there is emotion and drama, and incredible feats ...
- Olympics Ratings Picked Up Significantly Over Weekend
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
Events including swimming, women's gymnastics, and the triathlon drove a 61% ratin ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- Global Streaming Time For Olympics Opening Up 279% Vs. 2018
Video Insider, Karlene Lukovitz - Tuesday, July 27, 2021
Surprisingly, mobile phones and desktops generated larger shares of streaming time th ...
- Olympics Opening Broadcast Ratings Lowest In 33 Years
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowe ...
- Prudential Financial Brings Back 'The Rock'
Marketing Daily, Tanya Gazdik - Friday, July 23, 2021
The move marks a renewed emphasis on the company's "Rock solid" financi ...
- Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?
TV Watch, Wayne Friedman - Friday, July 23, 2021
Toyota, the large, Japanese-based automotive company, will not run TV advertising ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digit ...
- Nabisco Olympics Spots Champion Togetherness, Diversity
Marketing Daily, Steve Ellwanger - Wednesday, July 21, 2021
Scheduled to air during the opening ceremonies on Friday, "Fiercely Together" featur ...
- 'The Washington Post' Debuts Augmented Reality Olympic Series
Publishers Daily, Ray Schultz - Tuesday, July 20, 2021
Newspaper is working with Led Lab to create an experimental video featur ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Toyota Pulls Back From The Olympics In Japan
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 19, 2021
Toyota CEO Akio Toyoda will not attend the Olympics opening ceremony, s ...
- Olympics Attracts COVID-19 Protests
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 18, 2021
About 200 people gathered Sunday for a rally in Tokyo to prote ...
- Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics
Digital News Daily, Karlene Lukovitz - Friday, July 16, 2021
The deal is designed to showcase the games offering on the company ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performan ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorro ...
- Tokyo Summer Olympics: No On-Site Spectators, Fewer TV Fans, Too?
TV Watch, Wayne Friedman - Monday, July 12, 2021
A lack of live, at-site video excitement could affect TV viewership f ...
- Bridgestone CMO To Retire, Brand Launches Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- Olympic Light Will Shine Brightly On Inequities In Sports
Media Insider, Cory Treffiletti - Wednesday, June 30, 2021
The Olympics are a way of uniting the world through sport, b ...
- Olympics: Excited Athletes, Angry Hosts, Disengaged Viewers?
Media Insider, Maarten Albarda - Friday, June 25, 2021
I have felt very sorry for Olympic athletes during the pandemic, ...
- Toyota Amps Up Support Of Paralympics
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2021
The automaker created a one-minute video to promote the announcement, which wi ...
- P&G Aims To Support Olympic Athletes Both On And Off Field
Marketing Daily, Tanya Gazdik - Wednesday, May 5, 2021
The campaign was created before the Tokyo Games were postponed last yea ...
- Biles Jilts Nike, Jumps To Athleta
D2C Insider, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- The Olympics: Play Or Pass?
Marketing Insider, Chelsea Cannon - Friday, April 9, 2021
The Olympics is a global stage equipped for global impact. Can y ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human righ ...
- Olympics To Bar Spectators From Overseas
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 21, 2021
Spectators from overseas, including the United States, will be barred from attendi ...