• by Ray Schultz , August 8, 2024

Simone Biles has done more than win Olympic gold – she has been the most read-about athlete during the Paris games, pulling 31 million pageviews, Taboola reports, based on traffic in its recommendation platform.  

Nobody else even comes close. The other leaders include: 

Noah Lyles—4 million 

Sha'Carri Richardson—4 million

Katie Ledecky—3 million  

Kevin Durant—926,000 

Saturday, July 27, the day after the first Olympics events, drew a record 9 million pageviews, Taboola continues.  

Basketball was the most read-about sport, as indicated by these pageview stats: 

1. Basketball—29 million pageviews
2. Gymnastics—26 million pageviews
3. Golf—16 million
4. Soccer—14 million 
5. Boxing—13 million
6. Swimming—12 million
7. Track and Field—5 million
8. Tennis—5 million 
9. Equestrian—2 million
10. Volleyball—1 million  
11. Cycling—679,000 
12. Triathlon—591,000 

Driven by stories about Simone Biles, Katie Ledecky, and LeBron James, the term “Goat” (Greatest of All Time) increased in online interest by 914%.

Snoop Dogg, seen swimming with Michael Phelps, dancing with Simone Biles and the gymnastics team and hanging out with LeBron James and the basketball team, generated a 635% readership boost.