• by Tanya Gazdik , July 10, 2025

Uber has signed on as the official rideshare and on-demand delivery partner of the LA28 Olympic and Paralympic Games, as well as Team USA. 

As part of the agreement, Uber will also support NBCUniversal’s coverage of the LA28 Games as well as the Milano-Cortina 2026 Winter Olympics, including new ways to share athlete stories and competitions. 

Financial terms of the deal were not disclosed. 

“The partnership marks Uber as the eighth new sponsor revealed this year for the LA28 Games, and organizers said the deal reflects LA28's ambition to stage the most technologically advanced Olympics to date,” according to Reuters. “Last month LA28 named Japanese automaker Honda as its automotive partner after announcing Archer Aviation as its air-taxi provider and appointing data cloud analytics company Snowflake as its data collaboration provider.”

LA28's roughly $7 billion budget will be paid for with money from the International Olympic Committee and IOC sponsors as well as domestic partnerships, ticket sales, licensing, merchandise sales and other revenues, according to Reuters.

As the world’s largest food delivery service operating across six continents, Uber Eats will power the Olympic and Paralympic Village’s on-demand delivery program, delivering to athletes during their stay. LA28 plans to feature Uber Eats mobile ordering within-venue at select locations, enhancing the spectator experience.

“Uber will design, implement and optimize rideshare operations across Los Angeles, as well as work with LA28 and its transportation partners to provide tech capabilities, operational best practices, and a strategic network of pickup and drop-off locations across the greater Los Angeles region,” according to Chain Store Age.

“Uber’s commitment to innovation is also reflected in its growing autonomous vehicle partnerships,” according to Los Angeles Magazine. “With companies like Waymo now offering driverless rides through the Uber app in cities like Austin and Atlanta, Uber has positioned itself at the forefront of transportation technology, contributing to a 60% rise in stock value since the start of the year.”