• by Fern Siegel , Yesterday

Pepsi has reunited the cola wars —  at least when it comes to advertising.

Coke's ads suggest sharing it with a pal or bro. Pepsi rejects that idea — deciding it's much better to pair it with foods, such as burgers, pizzas and tamales. It's the taste that augments every bite.

The “Share a Pepsi” work is by BBDO and OMD/ContentCollective.

The campaign runs in out-of-home and radio placements in select markets, including New York City, Los Angeles, Houston and Dallas. “Food Deserves Pepsi: Share a Pepsi” is also on Instagram, Facebook, X and YouTube (@Pepsi). Or follow “Food Deserves Pepsi: Share a Pepsi,” on Instagram, Facebook, X and YouTube (@Pepsi).

In addition, Pepsi is giving away limited-edition 20 oz. “Share a Pepsi” bottles through June 30, based on qualifying entrees. Fans attending the food festival in Los Angeles June 28-29 can visit the Pespi activation.

“At Pepsi, we never leave taste on the table, and we want to make sure fans aren’t missing out either,” said Gustavo Reyna, vice president, marketing. “Real flavor magic happens when Pepsi meets great food, elevating every bite with bold refreshment.”

 Share a Pepsi” is the latest iteration of the "Food Deserves Pepsi" platform that began last year.