Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR.
The selection came after a formal review that included four other undisclosed agencies.
The Minneapolis-based agency will manage media planning and buying, strategy and creative for the business.
Fallon is tasked with bringing awareness to Culligan’s service in water softening and filtration. The assignment is effective immediately and the agency’s first work will launch in early 2018 across TV, digital and print.
“We were immediately impressed by Fallon’s branding chops and strong understanding of our franchise model,” stated Larry Holzman, Culligan Senior Vice President, North American Franchise. “ The cross-disciplinary team showed us a world of possibilities for the brand that can truly advance our brand position.”
Headquartered in Rosemont, IL, Culligan was founded in 1936 and is well known for iconic “Hey Culligan Man!” campaign that began on radio in the 1950s and ran for several decades. The firm’s network of franchisees includes more than 800 dealers in 90 countries.
For Fallon the win follows last month’s decision by H&R Block to expand its relationship with the agency, adding media planning and social strategy to its creative assignment.