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Cola Sales Decline As Water Picks Up

Sales of cola in grocery and convenience stores dropped by 0.2% to £1.6bn in 2014 while volume dropped by 1.6%, the first time the market leader has seen a decline. Meanwhile, sales of water were up 12.6% to £671m, making the segment the second-fastest-growing of all soft drinks in 2014, while glucose and energy drinks also saw sales growth of 4.6% driven by sales of Lucozade and Red Bull. Growth of water and energy drinks also overtook cola in on premise, although cola did grow by 2.8%.

Read the whole story at Marketing Week »

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