• by Karlene Lukovitz  @KLmarketdaily, May 30, 2018

Nestlé Waters North America and WWE have teamed on a new campaign encouraging consumers to choose water as part of a healthy lifestyle.

The campaign is kicking off with a sweepstakes encouraging fans to share the reasons they choose water.

It can be entered by following WWE’s Twitter or Instagram accounts and tweeting or posting a message using #ChooseWater and #Sweepstakes; or by signing up at the sweeps site.

The winner will receive a trip to WWE’s “SummerSlam” eventon Aug. 19, including tickets to the event, roundtrip airfare and three nights’ hotel accommodations.

The sweeps and the benefits of choosing water to stay hydrated are being promoted with short, co-branded digital videos produced by WWE, featuring WWE Superstars Charlotte Flair, Natalya, The New Day, Sin Cara and Titus O’Neil.

The videos will be distributed across WWE’s and Nestlé Waters North America’s digital and social channels.

“WWE is the perfect partner to help reach families across the country,” stated Tara Carraro, chief corporate affairs officer, Nestlé Waters North America. “We’re proud to be working together to encourage families to choose water — whether tap, filtered or bottled.”

Earlier this month, the Nestlé parent company announced a broader global initiative, “Nestlé for Healthier Kids,” with the declared intention of helping 50 million children around the world to live healthier lives by 2030. The program includes leading research, product development, education and nutrition and lifestyle services.