BlueTriton, formerly Nestlé Waters, a leading national bottled water marketer, has named Horizon Media its media agency of record.
The win follows a three-month review, and the account covers a variety of well-known national and regional bottled water brands, including Deer Park, Poland Springs and Saratoga.
BlueTriton is estimated to bill about $90 million annually, according to industry sources.
The company cited Horizon's "data-driven" approach as a factor in winning the assignment.
“As the bottled water industry’s landscape rapidly shifts due to new and higher expectations, there is an incredible opportunity for BlueTriton to foster personal relationships with consumers. To reimagine hydration with a people-centric approach, we needed a partner with a proven track record of using consumer insights to transform brands,” Marketing Director Christi Laza said in a statement, adding: “We chose Horizon Media because of their deep commitment to personalization and proven ability to innovate marketing strategies and elevate brands quickly."