Nestlé Waters North America and WWE have partnered on a summer campaign for a second time.
Last summer’s co-branded “Choose Water” campaign, offering a sweepstakes and videos featuring WWE stars, was successful, according to the brands.
This summer’s version, dubbed “The Nestlé Waters Challenge,” is essentially a repeat, with updated creative.
The sweeps offers a trip for four to the WWE SummerSlam in Toronto in August. To enter, consumers need to follow WWE on Twitter or Instagram and tweet/post (using # NestleWatersChallenge and #Sweepstakes) about how they’re making healthier beverage, food or lifestyle decisions. They can also enter on the sweeps site. The sweeps ends July 14.
This year’s videos sweeps/challenge videos feature WWE Superstars Charlotte Flair, Natalya and Titus O'Neil, plus announcer Charly Caruso. They are again being promoted on both brands' social media channels.