• by Teresa Buyikian , 5 hours ago

S. Pellegrino’s latest brand campaign was inspired by the conversations that take place around the dinner table.

The Italian sparkling water this week released “Dinner Dialogues,” a short film, seen here, starring British Formula One Ferrari driver Lewis Hamilton and his childhood friends as they break bread, sharing stories and moments of connection.

The men pose various bonding questions to one another, such as “What’s a food combo you secretly love?” and “What’s the most embarrassing thing that’s ever happened to you?” Those are the same questions that appear on new limited-edition S.Pellegrino bottles. 

"Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table,” said Elisa Gregori, global chief growth officer, Nestlé Waters and Premium Beverages, in a release.

“Dinner Dialogues” was directed by documentary filmmaker Lana Wilson, best known for her work on Taylor Swift’s “Miss Americana” and “Pretty Baby: Brooke Shields.”

The campaign, created by Ogilvy, extends to IRL with immersive “Dinner Dialogue”-themed activations that will take place during the Miami Grand Prix this weekend, May 2-3. S.Pellegrino will host “intimate dining experiences,” taking place in a “specially crafted beachfront setting” before moving the activation on to Silverstone, U.K., for the upcoming Formula One races in July. The brand will also have a presence at this year’s Cannes Film Festival, in addition to sponsoring S.Pellegrino's Young Chef Academy Competition.