Geico launched its third round of
pre-roll videos that crushes its own ads for a viewer's entertainment and convenience.
The
company created five different pre-roll videos that were compressed; think of the scene in "Indiana Jones and the Temple of Doom," where the walls start to move and crush Harrison Ford.
In
Geico's version, there's freshly a stacked canned food display that goes south, a massage that's anything but relaxing, a condensed pottery class, a small venue for racquetball and a Scottish shop
where the bagpipes need saving. The Martin Agency created the campaign.
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