• by Fern Siegel , Yesterday

OOH company Pearl Media develops and sells digital and static ad options nationwide. Now, it has a new geo-target: Midtown Manhattan.

Just launched, Pearl's Midtown Digital Network has debuted 40 large-format digital LED screens in 20 midtown locations, from 41 St. to 56 St., between 6th and 8th Avenues.

New advertisers include streaming services, tech companies, CPG brands, entertainment and fashion, such as the U.S. Open Tennis and Broadway's "The Lion King."

“Our network is unique from any other offerings in Midtown. Rather than delivering a single spectacular unit in Times Square that only reaches a slice of Midtown, our network of large-format screens can reach the entire desired audience spanning midtown. In addition, our screens are eye level and 100% full motion — big, bold, and impossible to miss by consumers and vehicular traffic,” Josh Cohen, CEO, Pearl Media, told Out to Launch.

Pearl Media believes it is changing the way OOH advertisers buy the space, letting brands reach a critical area with a single buy. 

“Midtown New York City has typically been dominated by advertisers spending big money on one or two opportunities in Times Square. Our network can amplify these messages, providing coverage throughout midtown. For advertisers looking for reach and scale, the Midtown Network delivers over 422M impressions across the entire network. We are seeing advertisers that are either choosing to be on the network because it provides more coverage, or those who want to make a big splash and add eyeballs and coverage above and beyond what they can achieve with Times Square screens,” adds Cohen.