• by Fern Siegel , 4 hours ago

Half Batch Brewing, founded in 2017, has won awards in the World Beer Cup and Great American Beer Festival.

Now, the Hendersonville, Tennessee brewery is prepping its first brand campaign as it launches in grocery stories, beginning with Kroger locations in the state.

The work is the first win by Stereo Creative's new Austin office. The global agency is located in San Francisco and London. Stereo Creative will develop a social-first campaign designed to increase brand awareness and drive shoppers into supermarkets.

“Half Batch Brewing brings the creativity and passion of local craft brewing to life,” said Shawn Mackoff, managing director ATX, Stereo Creative. “As they step into grocery stores for the first time, we’re thrilled to help them show up with the same authenticity and heart that’s fueled their success so far.”

The campaign rolls put this spring across paid and organic social channels.

Nate Newton, Half Batch Brewing founder, added: “As the craft beer industry evolves, people still crave brands rooted in community and authenticity. Our beers aren’t about being exotic. Rather, they’re about being exceptional. Stereo is the right partner to help us bring that message to a wider audience.”

Stereo's creative campaigns includes Nike, Stanley, Ripple and the San Francisco 49ers.