• by Fern Siegel , 9 hours ago

AllTrails has a new campaign to highlight the sensory joys of exploration — from listening to birdsong to swimming in a pristine lake.

Creative agency Avocados and Coconuts produced the 60-second "Feels" spot, directed by Spencer MacDonald. 

The agency invited AllTrails’ staff of outdoor enthusiasts to share their five most memorable, relatable, or striking moments on a trail. In pre-production, a comprehensive shot list was mapped out for a six-day shoot spanning stunning locations, including Southern Utah, Northern California and the Olympic Peninsula in Washington.

The campaign is available on various TV streaming services, including Disney, Hulu, Peacock, Roku, Tubi, MLB Live and Samsung TV, as well as across AllTrails’ paid digital channels.

MacDonald said: “It’s not about grand landscapes, but about the deep inhale of pine and earth after a fresh rain, or the sharp sting of cold air in your lungs at the summit. Every frame was intended to be immersive, textured and deeply felt – to inspire you to step outside and feel it all for yourself.”