Peter Mayer Advertising has been named the agency of record for Baton Rouge, LA-based GoAuto Insurance.
While GoAuto has used a number of marketing agencies in the past for project-based work, this is the company’s first AOR appointment.
The agency said that the company would be one of its top-six accounts going forward.
The scope of work, won after a competitive review includes creative, media planning and placement, social and digital.
The agency is tasked with supporting the client’s expansion beyond Louisiana and Nevada over the next several years.
The agency’s first work will break in Q1 2019.