Haven Life's 1:1 Model Lowers Its CAC Costs

  • September 6, 2019

The Challenge

Haven Life, purchased by Mass Mutual a decade ago and launched in 2015, wanted to lower the cost of acquiring new customers as well as improve applicant quality and its propensity score.

The Execution

The brand moved to 1:1 marketing over the past year, building a model with …

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