American Family Salutes Its Brand Ambassador, Hall Of Famer Derek Jeter

On Sept. 8, Major League Baseball will host its Hall of Fame ceremony honoring the inductees for the classes of 2020 and 2021.  Among the inductees will be New York Yankee great Derek Jeter. 

In honor of the occasion, American Family Insurance will be running a special commemorative commercial saluting Jeter and all of his accomplishments, both on and off the field. 

Jeter has been a long-time brand ambassador for American Family Insurance.  His commitment to inspiring and supporting the dreams of youth aligns with American Family’s mission to inspire, protect and support dreams.  

The ad features Jeter walking into a room filled with items marking special milestones in his life, from photographs of his mom, dad and sister, Sharlee, to his best friend Jorge Posada, high school coach, wife and children, and others. It ends with Jeter saying, “With the right support, any dream is possible.  American Family Insurance.  Insure carefully, dream fearlessly.” 



The tribute ad will continue to run on the MLB network as well as  It was created by American Family’s creative agency Elite Media, and will be cut to :30, :15 and :06 formats.  

Sample the work here and here.

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