• by Tanya Gazdik , December 9, 2021

Toyota is launching an insurance product designed to offer customers customizable coverage at affordable rates.

It is the first branded product of Toyota Insurance Management Solutions, a joint venture between Aioi Nissay Dowa Insurance Services, USA, Toyota Financial Services International Corp., and Toyota Connected, USA. 

The insurance is initially available in Arizona, Illinois, Indiana, Ohio and South Carolina, and will soon be offered in Georgia, Missouri, Tennessee and Texas. Future states will be added in the coming months.

Consumers can complete the policy purchase process via Toyota’s mobile app or through call center agents, participating Toyota dealerships and via the ToyotaAutoInsurance.com website.

Toggle, the underwriter, part of Farmers Insurance, is one of the nation’s leading multiline insurer groups. 

Customers also receive exclusive “Toyotally Awesome” discounted pricing and Toyota Genuine Parts for repairs whenever possible. 

The product integrates with Toyota vehicle benefits such as Toyota Care Roadside Assistance, so customers won’t pay for something their Toyota purchase already provides.

Policies are customizable based on how customers use their Toyota vehicle and their lifestyle, with options including coverage for rideshare drivers or pet passengers. Non-Toyota vehicles in the customer’s household can be covered as well.

The company aims to expand the product further, including allowing  Toyota owners to use their driving data for additional insurance discounts, says Will Nicklas, chief operating officer of Toyota Insurance Management Solutions.

Toyota Insurance Management Solutions launched in April 2016 as a full-service agency that has since expanded to offer a variety of insurance products in addition to auto (including home, renters, recreational vehicle and pet insurance).