- Why Infuriating Your Customers May Not Be a Great Business Strategy
Media Insider, Gord Hotchkiss - Tuesday, February 7, 2023
Well, duh. But many companies think they're much better at customer servi ...
- Traditional Chatbots Fail To Make Sense, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
About 75% of customers said chatbots do not handle complex questions wel ...
- Soothing AI: Consumers Feel It Could Help The Customer Experience
Email Insider, Ray Schultz - Wednesday, February 1, 2023
Most consumers would welcome AI, a Redpoint Global study finds. Consumers ra ...
- Ford Expands Ownership Services
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2023
Customers who use remote experiences for vehicle repair are more likely ...
- People Welcome the Metaverse, But Have Concerns: Study
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Many consumers are worried about safety, Telus International reports. ...
- Consumers Want To Feel Valued By Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Almost two-thirds of consumers would leave companies that did not make th ...
- I Want: Customers Demand Faster Service, Instant Resolution Of Issues
Email Insider, Ray Schultz - Monday, December 5, 2022
Email is the third-most popular channel for dealing with problems, the Northrid ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Email Ranks High In Customer Service Usage, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 16, 2022
But consumers are not happy with the service they are getting, Zenara ...
- United Airlines Brings Back Kid's Meals
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, November 12, 2022
United Airlines is reintroducing kids’ meals, which were discontinued during the pandemi ...
- CX Mix And Mingle: Consumers Prefer Phone And Email
Email Insider, Ray Schultz - Friday, October 28, 2022
And email is the dominant choice for follow-up notifications and promotions, Vona ...
- Private Equity Firms Invest In Death Business
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 27, 2022
Private equity firms are investing in all aspect of health care, includi ...
- 22% Of Consumers Would Rather Spend A Night In Jail Than Contact Customer Service, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, September 28, 2022
One bad experience is enough to turn 62% away from a bran ...
- Salesforce Says New Features Help B2B Marketers Drive Personalized Experiences
Email Marketing Daily, Ray Schultz - Wednesday, September 14, 2022
Salesforce has unveiled its Customer 360 platform, which it says can he ...
- Kyncl Steps Down At YouTube, Succeeded By Google's Coe
MediaDailyNews, Joe Mandese - Tuesday, August 30, 2022
Coe, who began her career as an account executive at Leo Burnet ...
- Walmart, DoorDash Partnership Draws To Close
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 24, 2022
DoorDash is calling it quits with Walmart, giving the major retailer ...
- Consumers Lack Brand Loyalty And Are Quick To Churn: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 16, 2022
Some consumers will leave brands due to anger and frustration, but mo ...
- Opt-Outs From Marketing Messages Hinder Customer Engagement Efforts
Research Intelligencer, - Friday, August 12, 2022
Many customer engagement leaders at banks said re-engaging customers has become mo ...
- Past-Due Consumers Would Welcome Personalized Email Collection Messages, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 9, 2022
Only 27% of consumers have ever been contacted via email or S ...
- Building the Post-COVID Social Listening Post
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
To better serve patient and customer needs, GSK needed to move beyo ...
- General Motors Defends 'Ambassador' Program
Marketing Daily, Tanya Gazdik - Friday, July 22, 2022
GM will send a written communication to the ambassadors to emphasize th ...
- GM's OnStar Intro's New Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2022
Owners of any vehicle can now download OnStar Guardian and sign ...
- How To Define The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, July 13, 2022
Brands talk about providing a meaningful customer experience, but often have troub ...
- A Third Of Consumers Say Customer Experience Has Improved, A Third Say It's Worse
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Personalized service is lacking, many shoppers say, and 60% would jump aft ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
The addition of Google Ads and YouTube advertising is expected to chan ...