In June, American Family Insurance announced that it had recruited Green Bay
Packers quarterback Jordan Love to be its newest brand ambassador.
Now Love is front and center in a new creative campaign for the insurer and created ad agency Elite Media.
advertisement
advertisement
The effort is
part of American Family Insurance's “Life’s Better” platform.
The multimedia campaign debuts today and includes elements across digital, social, outdoor, teasers, as well as
partnerships with young influencers like aspiring sportscaster Jeremiah Fennell.
Anchoring the campaign is a TV spot starring Love and featuring a bevy of kids playing an indoor football
game (the “Dream Fearlessly Bowl”), under the brand’s graphic red roofline, part of its logo and symbol for protection.
“Life’s Better when you’re under our
roof,” the ad states, “because you’ll feel totally protected ... so your family can pursue their dreams.”
“We are excited to show how Jordan is inspiring dreamers to dream
fearlessly,” said Elite Media Founder & CEO Chris Crawford. Other campaign content will feature Love as well.