American Family Insurance, in partnership with Time magazine, is
presenting its “Dreamer of the Year” Award to three groups this year for their efforts in the face of natural disasters.
The insurer’s ad agency, Elite Media created a
campaign to celebrate the winners:
Rebuilding Together Tampa Bay, whose team made headlines for donating hurricane relief kits, advocating for greater hurricane awareness and
preparedness, and completing long-term recovery projects after hurricanes Helene and Milton slammed into Florida this fall
American Family Response Team, in Blair, NE,
where a tornado tore through the community; company agents were on the ground to lean up debris and help customers through the claims process
The agency also created a teaser ad, landing page, branded content and advertorial to support this year’s program.