Last year, American Family Insurance announced that it had partnered with Green Bay Packers quarterback Jordan Love to be its latest brand ambassador, joining a roster that includes Derek Jeter and the Scott Brothers.   

And now, concurrent with the start of the 2025 NFL season, Love is back in a new television spot—part of the insurer’s “Life’s Better” campaign--which focuses on the shared excitement of becoming a new homeowner.   

The spot, called Go Long features Jordan being greeted by a group of kids who are welcoming him to the neighborhood. Many of the kids appeared in last year’s Jordan-led spot, Hero, including influencer Jeremiah Fennell.    

Love is seen unloading his belongings as he moves into a new home. He is greeted by a group of neighborhood kids who excitedly recognize the star quarterback. Led by aspiring sportscaster Fennell, they say, “Welcome to the neighborhood, Jordan,” and then proceed to toss a football around with the quarterback.   

The spot’s announcer says, “‘Life’s Better’ when you’re under our roof because it’s more than a new home – it’s a new journey. And when you feel protected, you can dream fearlessly.”  The spot then goes on to encourage people to bundle their home and auto needs and save.  

The new spot (in :30 and :15 lengths) was created by Elite Media, American Family Insurance’s agency partner, and begins airing this month and will continue throughout the football season.