Gallo, the iconic winery and purveyor of an array of spirits, malt beverages and ready-to-drink products, has named Horizon Media as its new media agency of record. The selection followed a review conducted with assistance from MediaSense.   

The company's 2025 measured media spending is estimated at $54 million by agency research firm COMvergence.  

Gallo has previously worked with UM, which won media AOR duties in 2020.   

Horizon will handle media planning and buying, measurement and audience development across the company’s portfolio, which includes dozens of wine brands, The Dalmore scotch whisky, other spirits labels and Montucky lager-style beer. 

“In today’s complex media environment, we value agency partners who bring clarity, transparency, and a collaborative spirit,” stated Amy Lund, Gallo's vice president of integrated marketing and communications. “Horizon’s independent model and commitment to financial integrity align closely with our expectations for a modernized collaboration. We appreciate the way their Blu platform links media investment to true business outcomes.”