- Happy Thursday's Marketing Stays True To Its Name
Marketing Daily, Teresa Buyikian - Friday, June 20, 2025
The tagline "Why Wait for Friday?" encapsulates the message that Gen ...
- White Claw Encourages The Bond Over The Bail
Marketing Daily, Teresa Buyikian - Thursday, June 19, 2025
The hard seltzer brand has enlisted a "No-Bail Bondsman" to keep fla ...
- Keeping Step With Bombay Sapphire's Brand Director
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, June 18, 2025
What makes someone want to go beyond just marketing a brand ...
- Canine Caddies Retrieve Golf Balls In Fireball Cinnamon Whisky Promo
Marketing Daily, Teresa Buyikian - Wednesday, June 18, 2025
Dogs are trained to go after special cinnamon-scented balls at one-day eve ...
- 818 Tequila's Kathleen Braine Talks Coachella, New Sports Partnership
Marketing Daily, Teresa Buyikian - Tuesday, June 17, 2025
The 818 Outpost "was designed to do more than just showcase 81 ...
- Zoe Saldana Checks Into The 'Grey Goose Hotel' In Global Campaign
Marketing Daily, Teresa Buyikian - Monday, June 16, 2025
In "Last Call-ish," Saldana tiptoes around the hotel bar after it's clos ...
- Pleasure Palace: Zoe Saldana Books Grey Goose Hotel
MAD, Fern Siegel - Tuesday, June 10, 2025
BBH USA launched "Last-ish Call," its first work for the French vo ...
- Captain Morgan's Sliced Promo Rewards Less-Than-Pro Golfers
Marketing Daily, Teresa Buyikian - Monday, June 2, 2025
The "Play the Slice" campaign for Captain Morgan's canned cocktails is ...
- 1800 Tequila Is 'Obsessed' With Craft
Out to Launch, Fern Siegel - Wednesday, May 28, 2025
The campaign extends with a bartender education platform. ...
- Miller Lite, Kingsford Bring Back Beercoal
Marketing Daily, Teresa Buyikian - Wednesday, May 21, 2025
When burned, the charcoal briquets release "the taste of Miller Lite wrappi ...
- Budweiser, Bud Light Celebrate Grill Season With ESPN, Star Athletes
Marketing Daily, Teresa Buyikian - Tuesday, May 20, 2025
NFL legend Emmitt Smith and baseball great Ken Griffey Jr. participate, alo ...
- Golden State Valkyries Takes On La Crema As Official Wine Sponsor
Marketing Daily, Teresa Buyikian - Monday, May 19, 2025
La Crema is also the official wine of the WNBA and ...
- Bombay Sapphire's 'Blue' Colors Sensory Moments
MAD, Fern Siegel - Friday, May 16, 2025
AMV BBDO handled the creative for the pan-European media partnership. ...
- Bombay Sapphire Named Official Gin Of E1 Electric Power Boat Racing Championships
Marketing Daily, Teresa Buyikian - Friday, May 16, 2025
The partnership will officially kick off at the next race, to ...
- Casamigos Celebrates Namesake In 'House Of Friends'
Marketing Daily, Teresa Buyikian - Thursday, May 15, 2025
In hero spot, guests frolic at a sunny resort, socializing in t ...
- Study: US 'Tequila Seekers' Desire Additive-Free, Aged Tequila
Marketing Daily, Teresa Buyikian - Wednesday, May 14, 2025
Despite the affluent status of tequila drinkers, a whopping 75% still b ...
- Aperol Celebrates Aperitivo Season In Global Summer Campaign
Marketing Daily, Teresa Buyikian - Tuesday, May 13, 2025
The centerpiece of the 30-country campaign is an online video and ...
- Woof! Lucky One Vodka Lemonade Taps 'Furfluencer' Miss Peaches
Marketing Daily, Teresa Buyikian - Monday, May 12, 2025
Gallo aims to promote the RTD cocktail -- and also help resc ...
- Traveller Named Baseball's First Official Whiskey
Marketing Daily, Teresa Buyikian - Friday, May 9, 2025
The partnership will include "360-degree" marketing that will highlight the whiskey acro ...
- NHL Sponsors Go To Town For Stanley Cup
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2025
In Canada, Hyundai is offering the "Race to the Cup Sales Even ...
- High-Fashion Booze: Johnnie Walker Partners With Designer For 'Couture' Whiskeys
Marketing Daily, Teresa Buyikian - Monday, May 5, 2025
Olivier Rousteing, creative director of Balmain, worked with Johnnie Walker's master blend ...
- Wisconsin Neighbors Leinenkugel Brewing, Duluth Trading Drop Merch Collab
Marketing Daily, Teresa Buyikian - Wednesday, April 30, 2025
Clothing in the limited-edition menswear collection features artwork suggesting summertime on t ...
- Heineken, Joe Jonas Take The Media Out Of Social In Global Ad Effort
Marketing Daily, Teresa Buyikian - Tuesday, April 29, 2025
Joe Jonas enters a post-apocalyptic world sans social media in Heineken's campai ...
- Ron Zacapa Rum Collab With Fashion House Honors Latin-American Artisans
Marketing Daily, Teresa Buyikian - Monday, April 28, 2025
The limited-edition set features a bottle of rum and bag handcrafted ...
- UrFriendCharles.com Launches Platform For Black-Owned Liquor Companies
Marketing Daily, Teresa Buyikian - Friday, April 25, 2025
UrFriendCharles.com launches in the U.S. with 150 products and the ability ...
- NBA Storefronts Get Michelob Ultra Makeover
Marketing Daily, Teresa Buyikian - Wednesday, April 23, 2025
NBA storefronts turned into Michelob Ultra red, white and blue displays, wi ...
- New Amsterdam Vodka Campaign Highlights Barfly Race
Marketing Daily, Teresa Buyikian - Tuesday, April 22, 2025
Two guys run through NYC in a race to beat the b ...
- How Many Cocktail-Shaking Humans Can A Liquor Brand Gather In One Place?
Marketing Daily, Teresa Buyikian - Tuesday, April 22, 2025
Gold Bar Whiskey aims to break a Guinness World Record for mo ...
- Crown Royal Hits The Road With Country Star Kane Brown
Marketing Daily, Teresa Buyikian - Friday, April 18, 2025
Concert-goers will be introduced to the Purple Bag Project, which turns t ...
- Santa Margarita Collabs With LoveShackFancy On New Rose Magnum
Marketing Daily, Teresa Buyikian - Thursday, April 17, 2025
LoveShackFancy's vintage floral print adorns the bottle, cap and gift box ...