• by Teresa Buyikian , Yesterday

Grey Goose has tapped an Oscar-winning actress along with the inventor of the viral “cronut” to promote the brand’s latest Berry Rouge variety.

Zoe Saldaña, who won the Oscar last year for “Emilia Pérez,” stars in the vodka brand’s new series of short films promoting its latest berry-infused offering.

The films, created with BBH USA and running across the brand’s socials, are set on a stunning rooftop bar/restaurant, where Saldaña is seen joyfully sipping the new Rouge Royale cocktail made with Grey Goose Berry Rouge vodka. 

One film, seen here, shows Saldaña playfully “rehearsing” her lines from a script, repeatedly reciting “berry season”  with various different tones and emphasis. The film ends with Saldaña raising a glass filled with a sparkling Rouge Royale.

The brand has also tapped James-Beard Award-winning French pastry chef Dominique Ansel, known as the creator of the hugely popular croissant and donut hybrid “cronut,” for “The Grey Goose Berry Rouge Pâtisserie.” The Pâtisserie, a one-day takeover of a New York City bakery on the first Friday in June, will host invited guests in a “berry-infused space where the Berry Rouge flavor profile is reimagined through bespoke confections created by Ansel.”

The menu includes a Pavlova and a Berry Rouge Ice Cream Sandwich as well as a Berry-Rouge-infused twist on the cronut. A selection of the new confections will later be available at the Dominique Ansel Bakery in New York City for six weeks, with special availability on summer Fridays.

“Berry is one of the most exciting and on-trend cocktail flavors right now, and we wanted to deliver it in a way that feels elevated, distinctive, and, above all, delicious,” said Aleco Azqueta, vice president of global marketing at Grey Goose, in a release.  

Grey Goose is also working with global DJ and producer Andre Power to create a curated soundtrack to accompany the Pâtisserie experience. A line of limited edition branded merch will also be available at the pop-up shop.