• by Teresa Buyikian , 5 hours ago

An RTD sparkling margarita brand has tapped a well-known influencer (who also happens to be one of its investors) for a new summer campaign.

Sipmargs has teamed up with social media personality Alix Earle for its “Summer of the Serve” social campaign. Earle, along with other prominent influencers such as Jake Paul, is a backer of the RTD tequila-based beverage brand, which just last month announced a new distribution partnership with Sazerac.

In a new :30 spot, seen here, Earle appears poolside alongside KJ Dillard, a reality star on Bravo’s “Summer House,” and a group of yellow bowtie- and shorts-clad waiters who are referred to as the “S.I.P. Servers.” As Earle struts around in a two-piece swimsuit, she explains how the S.I.P. Servers follow multiple rules to take care of S.I.P.s (Sipmargs’s Important Persons), such as serving fast and never stopping, while her friends frolic poolside.

“As our first major campaign for Sipmargs, ‘Summer of the Serve’ aims to introduce more consumers to the brand in a way that feels timely and of the moment, while also staying true to the premium quality and fun-loving spirit that built the brand,” says Sara Saunders, CMO at Sazerac, in a release.

Earlier this month the The S.I.P. Servers, accompanied by Earle, popped up in various locations across New York City to promote the campaign.

Earle rose to prominence for her “Get Ready With Me” videos filmed while she was attending the University of Miami beginning in 2022, and now boasts over 14 million followers across multiple platforms.