• by Fern Siegel , 2 hours ago

Life360, the family safety app geared to parents, has two new spots. "Fridge" just debuted and will run during the Winter Olympics. The other ad will premiere at the Super Bowl.

Both strengthen the "Family-Proof Your Family" platform, launched in 2024. A study by OnePoll found parents spend an average 37 hours a week worrying about their kids.

Created by Alto, the commercials continue to employ dark humor to underscore the anxiety parents experience and the peace of mind they desire. 

In "Fridge," a wife finds her husband trapped under the refrigerator. She is about to call for help when a Life360 notification says her daughter made it to tennis practice. The parents are so relieved about her safety, they ignore their current plight — and are almost electrocuted when the fridge cord breaks!

Previous spots — "I Think of You (Dying)"  and "All The Best People are Dogs" — play up the brand's dire-consequences theme.

In September 2025, Life360 reported serving 91 million monthly active users across more than 180 countries.

Alto has also produced campaigns for Squarespace, Meta and Beats By Dre.