• by Fern Siegel , 2 hours ago

Global creator agency Billion Dollar Boy named Piet Southey as U.S. managing director, a new role. He is responsible for strengthening U.S. client partnerships.

Most recently, the seven-year agency vet served as head of client services, Europe. Now, he will move from London to the company’s New York office.

His appointment reflects BDB’s highest six-month U.S. revenue performance. During the same period, the American team grew by 30%, including senior leadership hires. It now numbers 60 staffers. 

Before joining BDB, Sothey was head of digital for Technology People Group and business development director for W1 Squared.

Ed East, Global CEO/co-founder of Billion Dollar Boy, said Sothey’s “grit, optimism and instinctive leadership have played a pivotal role in shaping the agency we are today. Piet has been instrumental in scaling our UK business … we’re excited to see him bring that same ambition and leadership to our New York office as we continue to push boundaries as an agency and further accelerate our growth.” 

Billion Dollar Boy added more than 25 new brands to its roster in the past year, including Crocs, Burberry, Ikea, Unilever Foods, Adidas and Sephora.

“I’ve seen firsthand the power of our social-first, creator-led approach and the impact it delivers for brands when creativity and effectiveness work together,” added Sothey.