- Alto Runs Life 360's Dark Humor Spots In Olympics, Super Bowl
MAD, Fern Siegel - Monday, February 2, 2026
New ads strengthen the brand's "Family-Proof Your Family" platform. ...
- State Farm's Super Bowl Return Rides A Bon Jovi Parody
Marketing Daily, Sarah Mahoney - Monday, February 2, 2026
Hailee Steinfeld flees a sketchy insurer run by Keegan-Michael Key and Dan ...
- Malone, Gillis, Manning Star In Bud Light's Runaway 'Keg' Spot
Marketing Daily, Teresa Buyikian - Friday, January 30, 2026
Ad takes place at a wedding, where chaos ensues after a bartend ...
- Fanatics Enlists Kendall Jenner For Super Bowl
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 1, 2026
Consumers can bet with or against Jenner through the Fanatics Sportsbook a ...
- Bowen Yang Calls Ritz's Super Bowl Spot
Out to Launch, Fern Siegel - Friday, January 30, 2026
This is the cracker's second Big Game appearance. ...
- Marketing The Seahawks: Data Behind Fandom Deals
Performance Marketing Insider, Laurie Sullivan - Monday, February 2, 2026
Marketers are rethinking how to approach customer data ahead of high-traffic onli ...
- Tirico Is Man Of The Moment For NBC's 'Legendary February'
TVBlog, Adam Buckman - Monday, February 2, 2026
NBC Sports king Mike Tirico is the man of the month ...
- How Tiny P&G Brands Are Finding A Super Bowl Strategy
CPG Insider, Sarah Mahoney - Friday, January 30, 2026
For fledgling household products, regional buys, broader activations and timing are t ...
- Novartis, NFL Promote Prostate Cancer Screenings In Super Bowl Ad
MAD, Fern Siegel - Thursday, January 29, 2026
Fallon's creative uses star athletes to share stories and explain ease ...
- OIKOS SB Spot Features A Very Fit Kathryn Hahn, NFL's Derrick Henry
MAD, Steve McClellan - Thursday, January 29, 2026
The humorous spot features the duo as passengers on a cable c ...
- After 20-Year Break, Levi's Is Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The company is using the game - and Levi's Stadium - ...
- Tequila Don Julio Celebrates Hispanic Game Day Culture For Super Bowl Effort
Marketing Daily, Teresa Buyikian - Thursday, January 29, 2026
Online series stars comedian Druski and Puerto Rican LGBTQ+ artist and rapp ...
- The $8 Million Question No One Is Asking
MAD, Matt O'Mara - Wednesday, January 28, 2026
Sports marketing opportunities are more varied than ever before. But capitalizing ...
- Pharma Firm Boehringer Ingelheim Taps Spencer, Vergara For First Super Bowl Spot
Marketing Daily, Les Luchter - Wednesday, January 28, 2026
The two actresses star in a disease-screening awareness spot for early detecti ...
- Toyota Heads For The Super Bowl With Heartfelt Creative
Marketing Daily, Tanya Gazdik - Thursday, January 29, 2026
"Superhero Belt" was not created specifically for the game, and instead ...
- Hims & Hers Fights The Rich, Serena Touts Ro, In SB Telehealth Ads
Marketing Daily - Top of the News, Les Luchter - Thursday, January 29, 2026
Hims & Hers ad says it can help regular folks erase t ...
- X To Measure Most Talked-About Super Bowl Ads
MediaDailyNews, Colin Kirkland - Wednesday, January 28, 2026
X's "Brand Ranx" is designed to showcase the real-time rankings of Sup ...
- Emma Stone Endures 'Anguish' In Squarespace's Super Bowl Spot
Out to Launch, Fern Siegel - Wednesday, January 28, 2026
It's the latest creative union between Stone and director Yorgos Lanthimos ("T ...
- Game On: Avocados from Mexico's Super Bowl Prediction Pit Goes Digital
MAD, Fern Siegel - Tuesday, January 27, 2026
270B taps Rob Riggle to promote guacamole consumption on football's biggest ...
- BBDO NY Salutes Budweiser's American Heritage In Super Bowl 'Icons'
MAD, Fern Siegel - Tuesday, January 27, 2026
One of the youngest Clydesdale foals appears in the ad, protective ...
- Fanatics Sportsbook Plays Up 'Kardashian Kurse' In It's First SB Spot
MAD, Steve McClellan - Wednesday, January 28, 2026
The ad, "Bet On Kendall," explores the long-running internet joke that N ...
- Matthew McConaughey's Uber Eats Super Bowl Teaser Not A Fan Favorite
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, January 27, 2026
Viewers have been quick to sound off on social media about the ...
- Pepsi Pokes Coke's Polar Bear
Marketing Daily, Sarah Mahoney - Monday, January 26, 2026
As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready less ...
- Oakley, Meta Super Bowl-Bound With Spike Lee, Sunny Choi
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 26, 2026
Meanwhile, Meta has been hit with a lawsuit over the technology ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- TurboTax Bets Against Tax-Time Drama
Marketing Daily, Sarah Mahoney - Monday, January 26, 2026
Adrien Brody stars as the brand expands expert help online and ...
- Hyundai Makes 'Every Day Epic' With Palisade Creative
Marketing Daily, Tanya Gazdik - Sunday, January 25, 2026
Campaign feature two ads starring actor and filmmaker John Krasinski and h ...
- Kellogg's Raisin Bran Enlists William Shatner For Super Bowl
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 25, 2026
Shatner has been largely out of the spotlight recently after a r ...
- Budweiser's Clydesdale Soars With Eagle In Super Bowl LX Ad
Performance Marketing Insider, Laurie Sullivan - Monday, January 26, 2026
While the brand-building ad is designed for the emotional impact, it becom ...
- This Super Bowl, The Tease Is The Thing
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2026
Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Ga ...