- Time Spent With TV Falls In February, Streaming Rises
Television News Daily, Wayne Friedman - Tuesday, March 18, 2025
Streaming benefited in February due to rising usage by overall leader YouTub ...
- FAST Channels Making TV Stations Happy - But Not So Fast
TV Watch, Wayne Friedman - Wednesday, February 26, 2025
While FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Stellantis Restructures Global Marketing Team
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2025
"You'll see more from us in 2025 than ever before," says B ...
- Super Bowl Advertisers See Jump In Internet Searches
Research Intelligencer, Robert Williams - Tuesday, February 18, 2025
The number of Google searches is an early indicator of the commercial ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
Nielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- 2025 Super Bowl Ads 'Most Effective' Of Decade: Report
Marketing Daily, Danielle Oster - Sunday, February 16, 2025
Lay's "Little Farmer" ad was number one on System1's list, which measur ...
- Pondering Kendrick Lamar's Full-On Halftime Show
Mad Blog, Barbara Lippert - Wednesday, February 12, 2025
It was more of a statement than a typical crowd-pleaser. And ...
- Laughs & Letdowns: Comedy Experts Review Super Bowl LIX Ads
Marketing Insider, Danielle Montana - Thursday, February 13, 2025
Among the comedy gold: born-to-be-wild septuagenarians for Weather Tech. ...
- NewsNation Counters A Fox News Channel Super Bowl Promo
Television News Daily, Wayne Friedman - Thursday, February 13, 2025
NewsNation has launched a new on-air promo ad in an effort ...
- Super Bowl: Strong 118 'Attention' Index, Best Ad: 'Stop Hate'
Advanced TV Insider, Wayne Friedman - Wednesday, February 12, 2025
TVision, which has "eyes on the screen" technology, estimates attention index scor ...
- Homes.com Begins 'Best' Effort At Super Bowl
MAD, Fern Siegel - Monday, February 10, 2025
Post-game, the campaign, directed by Taika Waititi, is running on TV, streami ...
- Ben Affleck's DunKings Launch 'Java Jam' At Super Bowl
MAD, Fern Siegel - Monday, February 10, 2025
Making its second big-game appearance, the DunKings' merch is now available. ...
- W+K, Nike Win This Year's Super Clio
MAD, Steve McClellan - Monday, February 10, 2025
The ad, titled, "Go Win," was Nike's first in-game Super Bowl ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse Talent
MAD, Steve McClellan - Monday, February 10, 2025
Eighty-five percent of this year's Super Bowl ads used humor as ...
- RIP, Brand Purpose
Marketing Daily, Sarah Mahoney - Monday, February 10, 2025
Remember when marketers thought consumers wanted brands that stood for something? ...
- Budweiser, Lay's, Michelob Ads Win The Super Bowl
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 10, 2025
Stella Artois, the NFL and Novartis also got plenty of love, ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Super Bowl Spots Raise Eyebrows As Eagles Fly High
TVBlog, Adam Buckman - Tuesday, February 11, 2025
The facial hair flew like a Jalen Hurts Super Bowl touchdown pa ...
- Jeep Wins The Super Bowl
Drive Time, Tanya Gazdik - Monday, February 10, 2025
Stellantis Global Chief Marketing Officer Olivier Francois was emphatic that the Sup ...
- Rocket's Super Bowl Twist: A Live, In-Stadium, Sing-Along
MAD, Steve McClellan - Monday, February 10, 2025
The fintech brand purchased 15 additional seconds of live time at t ...
- Twix Offers Twin Gold Bars In Super Bowl Staredown
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
A campaign starring rap duo Ying Yang Twins aims to double gameti ...
- Mercedes-Benz Enlists Drew Brees For Super Bowl Social Effort
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2025
The campaign takes "a bit of a different approach" and is "mo ...
- Harrison Ford Gets Intimate For Jeep In Super Bowl Spot
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2025
This is the first time Stellantis has crafted a Super Bowl sp ...
- Nike Returns To Super Bowl With All-Star Cast
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 9, 2025
The voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
- Yahoo's Missed Opportunity In Bill Murray Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
Bill Murray appeared in a Super Bowl ad for Yahoo on Sund ...
- Super Bowl Sunday Is Super, The Monday After Not So Much
Mediapsssst, Richard Whitman - Friday, February 7, 2025
For those who do manage to make it to work the Mond ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- With Saquon Barkley, Flipz Is Aiming For The Big Time
CPG Insider, Sarah Mahoney - Friday, February 7, 2025
The salty-sweet snack brand thinks a partnership with the NFL's hottest st ...
- New Pepsi Challenge Kicks Off Super Bowl Weekend
MAD, Fern Siegel - Thursday, February 6, 2025
Pepsi has reignited the Cola Wars with Pepsi Zero Sugar. ...
- 'Banshees' Keoghan Spreads Squarespace's Big Game Message
MAD, Fern Siegel - Thursday, February 6, 2025
The platform's 11th Super Bowl appearance explains Squarespace is viable any tim ...