Thirty years ago, the original
“Pepsi Stuff” Super Bowl commercial aired. The pitch: collect 7 million Pepsi Points and win a Harrier Fighter Jet. John Leonard took on the challenge and gained the points. But he never
got the jet — and he lost Leonard v. Pepsico, Inc. lawsuit trying to claim it.
But in this year's Super Bowl spot, “The Big
Redemption,” created by BarkleyOKRP, Frontier Airlines has revisited the offer.
In a new ad featuring Leonard, he comes full circle. Frontier Airlines has redeemed Leonard's
original 7 million points for 7 million miles on Frontier — enough to fly free for the rest of his life.
The 40-second spot is here and the 60-second spot here. The creative runs on Frontier's socials
in conjunction with the Super Bowl.
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“I love ideas that allow brands to play an active role in culture and this idea does it brilliantly. The Pepsi Jet saga from the ’90s is
one of, if not the biggest, unresolved stories in marketing history. And who likes a story without a great ending? 'The Big Redemption' not only gives culture the ending it’s been waiting for,
it underscores how rewarding flying with Frontier can be,” Brad Jones, chief creative officer at BarkleyOKRP, told Agency Daily.
Leonard is not the only passenger who can
enjoy Frontier's generosity. Through Feb 22, consumers can swap unused reward points from other brands and receive up to 5,000 free miles on Frontier — enough for certain award flights.
“We’re redefining air travel, providing real value through the most rewarding loyalty program in the sky,” said Bobby Schroeter, senior vice president/chief commercial officer for
Frontier Airlines. “We’re not only giving redemption to John, but also to consumers who have been left behind by other loyalty programs.”
Frontier’s loyalty program
claims it rewards travelers with up to 20x miles or points per dollar spent, more than other airlines; Elite status up to 5x faster; free flights up to 2x faster and attainable elite benefits, such as
free bags and seat upgrades. For more info, go to FrontierMiles.com.