• by Ray Schultz , Columnist, Yesterday

Mother’s Day is barely over, but it’s time for marketers to move on. What’s the next opportunity on the calendar? Father’s Day, of course. And what do fathers want? Many would love receiving golf equipment. apparel, training aids, accessories, technology and golf lifestyle products.

There is help available, if those things are what you’re selling. For instance, Golf Pulp Media, a digital marketing agency, is offering a variety of ways to reach the wives and kids of golfing dads in a 2026 campaign. 

One way is with targeted email. The company has an email list of 2 million opt-in golf subscribers--hopefully, that includes the names of those buying the gifts. 

If you know which clubs and accessories this person already has, along with other pertinent information, an email like this can be highly personalized.  

Then there are multi-send promotional packages that provide increased reach and frequency, and customer promotional design and content development, Golf Pulp Media says in its announcement. 

Golf Pulp Media is also offering sponsored placements in the Father’s Day Golf Gift Guide.

In addition, the company is offering AI search and generative engine optimization services and says it is helping golf businesses improve visibility in such search platforms as ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.

“Father’s Day continues to be one of the biggest sales opportunities of the year for golf brands,” said Ed Sanchez, Founder and CEO of Golf Pulp Media. “Golfers are actively searching for gifts, new gear, training products, apparel, and accessories during this period, and our audience is highly engaged and ready to buy.”