• by Ray Schultz , Columnist, 4 hours ago

Most brands have a website problem: They spend money on pulling in traffic, but 90% of visitors remain anonymous, and 96% leave without subscribing to emails or buying a single thing, according to research from Listrak. 

How do you reach out directly to these shoppers? Listrak is trying to help with an expanded platform that it says can identify visitors and personalize across every touchpoint. "The goal is to transform websites into personalized shopping experiences, grounded in one unified profile that connects every channel, session, and interaction, allowing brands to turn more of every visit into revenue," says Ross Kramer, co-founder &  CEO of Listrak.  

"Websites represent the biggest opportunity for list growth and customer acquisition, but most teams aren't treating them that way,” Kramer notes. 

Listrak has 25 years in the business and should know what it’s talking about. But how do you deploy email, SMS, websites and popups from a unified customer profile? 

First, the new platform is powered by brands’ own first-party data—it does not rely on third-party data. 

And, the resulting campaigns are designed to reach individual shoppers when they visit the site. These adaptive efforts are developed with artificial intelligence, with AI curating the  audiences, creating messages and measuring the results, the company says. 

• According to Listrak, the platform—an expansion of its Experience Builder capabilities— provides these features: 
• Listrak Workbench, a new Chrome extension that the company claims can standardize testing, QA, and placement. Time-to-launch is reduced to hours from weeks. 
• Interactive elements like countdown timers, progress bars, spin-to-win, scratch-off offers, interactive coupons, and animated text. 

Finally, the new platform offers gamified signup experiences built on spin-to-win, scratch-off, and progress-to-offer mechanics; these, Listrak says, can drive revenue. 

As usual, we remind readers that this is not an endorsement—we’re simply trying to show what’s available out there.