- Higher-Income Households Drive Holiday Spending Gains As Inflation Reshapes Consumer Priorities
Research Intelligencer, Robert Williams - Thursday, December 4, 2025
Americans are embarking on the 2025 holiday season with a blend ...
- Record Traffic Masks A More Calculated Holiday Shopper
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2025
Data from NRF, Adobe and Mastercard shows people were out in for ...
- Creator Platform Patreon Reimagines Santa As A Mob Boss
Marketing Daily, Danielle Oster - Tuesday, December 2, 2025
Santa delivers the message "Don't Gift Patreon" in an implicitly threatening manne ...
- Zaxbys Rings In Holidays With Rapper 2 Chainz
Marketing Daily, Teresa Buyikian - Monday, December 1, 2025
The restaurant kicks off its "12 Days (Chainz) of Saucemas" campaign, givi ...
- 'Travel Tuesday' Gains Momentum As More Consumers Plan To Hunt Travel Deals
Research Intelligencer, Robert Williams - Tuesday, December 2, 2025
A once-niche promotion is turning into a key part of the holid ...
- Macy's Thanksgiving Day Parade Was Cavalcade Of Brands
TVBlog, Adam Buckman - Monday, December 1, 2025
While watching the Macy's Thanksgiving Parade on NBC last Thursday, it w ...
- Cyber Week Reckoning: Sales Are Up - And AI Agent Use
Email Insider, Ray Schultz - Friday, November 28, 2025
Salesforce projects Black Friday sales of $18 billion in the U.S. ...
- The Grinch Lands At U.S. McDonald's For The Holidays
Marketing Daily, Teresa Buyikian - Wednesday, November 26, 2025
The Grinch Meal includes the new Dill Pickle Grinch Salt McShaker Frie ...
- DoorDash: 'No One Has To Know' An Extra Turkey Was Delivered
Marketing Daily, Danielle Oster - Tuesday, November 25, 2025
The campaign positions DoorDash as a timely solution for last-minute holiday shoppi ...
- Molson Coors Prompts Consumers To 'Just Bring The Beer' This Holiday Season
Marketing Daily, Teresa Buyikian - Tuesday, November 25, 2025
Campaign "celebrates beer as the ultimate no-pressure, no-pretense crowd-pleaser that brings peop ...
- Bark Let Dog Direct An Ad, It Generated A Sales Lift
Marketing Daily, Sarah Mahoney - Tuesday, November 25, 2025
The chaos-cam campaign drew 48,000 site visits and 1,700 purchases. ...
- OpenAI Adds Shopping Research For Product Discovery
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 26, 2025
Building on what consumers share to personalize a buyer's guide, the featu ...
- Regal Evergreen Cut Down In Prime Of Life For NBC Special
TVBlog, Adam Buckman - Wednesday, November 26, 2025
Another majestic evergreen cut down in the prime of life will ta ...
- Holiday Weekend Update: Cutbacks Ahead
Marketing Daily, Sarah Mahoney - Monday, November 24, 2025
New Deloitte data shows consumers may shop more this year -- b ...
- Customizable Hard MTN Dew Can Cards Combine Booze, Holiday Greetings
Marketing Daily, Teresa Buyikian - Monday, November 24, 2025
Consumers can customize cans by submitting their "most chaotic, meme-worthy, or glorious ...
- Study: More Consumers Ordering Restaurant Takeout This Thanksgiving
QSR Insider, Teresa Buyikian - Tuesday, November 25, 2025
Surprisingly, almost one fifth (19%) said they expect their holiday spread ...
- Price Net: Keep Discount Subject Lines In The Middle Range
Email Insider, Ray Schultz - Monday, November 24, 2025
Marketers should avoid overdoing the urgency with "last-chance" subject lines, Jacquard s ...
- 'Aperolidays' Campaign Introduces Summer Spritz To Winter Holidays
Marketing Daily, Teresa Buyikian - Friday, November 21, 2025
Canadian actress Nina Dobrev is showcasing the Aperol Spritz as the "perfe ...
- Ferrero, Godiva Chase Bigger Holiday Moments
CPG Insider, Sarah Mahoney - Friday, November 21, 2025
Chocolate icons lean into holiday magic -- one with a "Raise ...
- Urban Outfitters' Holiday Strategy: Gen Z Stress Relief
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2025
Research-led pop-ups at O'Hare and Astor Place show how the retailer ...
- 'Tis The Season Of Intentional Holiday Shopping
Mediapsssst, Richard Whitman - Friday, November 21, 2025
82% of Americans are prioritizing low cost and high impact when ...
- Turning Black Friday Message Fatigue Upside Down
Performance Marketing Insider, Laurie Sullivan - Friday, November 21, 2025
Consumer fatigue is driven not by ad message volume but by a ...
- GLP-1 Users Are Starting Holiday Shopping Earlier And Spending More
Research Intelligencer, Robert Williams - Friday, November 21, 2025
GLP-1 users are nearly twice as likely as non-users to buy ...
- Black Friday Haul: Salesforce Projects Strong Cyber Week Sales
Email Insider, Ray Schultz - Thursday, November 20, 2025
Almost 20% of orders seen during the lead-up to Cyber Week we ...
- Buzzy Cookies: Guinness, Last Crumb Collab Pairs Beer, Sweet Flavors
Marketing Daily, Teresa Buyikian - Wednesday, November 19, 2025
The Guinness x Last Crumb Holiday Cookie Drop features six cookie flavor ...
- See's Candies Breaks Out 'The Good Stuff' For A New Generation
Marketing Daily, Sarah Mahoney - Wednesday, November 19, 2025
The beloved West Coast brand uses relatable holiday truths to rekindle nostalg ...
- TruGreen Turns Dead Season Into Game Time
Marketing Daily, Sarah Mahoney - Tuesday, November 18, 2025
The lawn-care giant uses a Turkey Bowl stunt to stretch demand pa ...
- Target's Stumble Widens As Shoppers Walk Away
Retail Insider, Sarah Mahoney - Wednesday, November 19, 2025
With sales down and traffic fading, the new CEO faces a lo ...
- Everyone Loves The Elf on the Shelf, But Few Know Its History
Brand Insider, Barbie Romero - Tuesday, November 18, 2025
With the holiday season approaching, The Elf on the Shelf will ...
- U.S. Consumers Signal Surprisingly Strong Holiday Spending Amid Gloomy Sentiment
Research Intelligencer, Robert Williams - Tuesday, November 18, 2025
Even with rising utility costs, medical premiums and credit-card fees, the avera ...