- Agencies Deliver Cheer Via Holiday Initiatives
MAD, Larissa Faw - Friday, December 18, 2020
The holidays are here and agencies are letting loose with related initiativ ...
- Holiday Spending Outlook Growing Grinchier
Marketing Daily, Sarah Mahoney - Friday, December 18, 2020
Congressional delays are Scrooging shoppers out of financial peace of mind whi ...
- Automated Emails Drove 27% Of Online Orders In November: Study
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
Almost half of automated email orders occurred during the Cyber Ten Perio ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...
- Tips For Email Marketing During The Holidays -- And Beyond
Around the Net in Email, Ray Schultz - Thursday, December 17, 2020
This year’s holiday season poses unusual challenges to email marketers. Here a ...
- Lincoln Supports American Forests With Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2020
The luxury automaker will host three six-minute, live-streamed tree-lighting ceremonies via Instagr ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...
- Winning The Holiday Season From The Safety of Your Customers' Couches
Marketing Insider, Nicole Garberg - Wednesday, December 16, 2020
The most successful online retailers ensure their sites are engaging, easy ...
- Mobile Is The Leading Provider Of Site Traffic: Study
Digital News Daily, Ray Schultz - Tuesday, December 15, 2020
Purchases of such items as casual wear and laptops reflect the n ...
- Agency Holiday Initiatives Address The Pandemic
MAD, Larissa Faw - Monday, December 14, 2020
With the pandemic overshadowing 2020 so completely it's no surprise that ma ...
- Viewers Ignored NBC's 'Grinch,' Soaked Up ABC's 'Light' Show
TVBlog, Adam Buckman - Tuesday, December 15, 2020
The ratings for last Wednesday night in network television reveal a sta ...
- Tips For Getting More From An Email List This Holiday Season
Around the Net in Email, Ray Schultz - Monday, December 14, 2020
Brands have bulked up their email lists. But are they making t ...
- Shipt Enlists Gabrielle Union, Snoop Dogg For Holiday Effort
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
The company conducted a survey recently and found that contactless shopping ...
- Sending And Spending: Email Metrics Boomed In November, Studies Show
Email Insider, Ray Schultz - Thursday, December 10, 2020
New reports from Twilio SendGrid and Omnisend show big email volume increas ...
- Online Shopping Driven By Convenience More Than Health: Study
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
While 86% of consumers planned to shop online, 92% expected to vis ...
- Kinder Joy, Hershey Kisses Spread Holiday Family Sweetness
Marketing Daily, Steve Ellwanger - Wednesday, December 9, 2020
Kinder Joy commemorates the family tradition of marketing a child's height ...
- Retailers And Consumers Agree On Some Holiday Email Tactics, But Not All: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
Shoppers want discount information more than anything. But most feel overwhelmed ...
- TV Christmas Light Shows Celebrate Neighbors From Hell
TVBlog, Adam Buckman - Wednesday, December 9, 2020
They are the inconsiderate and self-centered people who think nothing of coveri ...
- Retail Brands Sent Few Behavior-Based Emails In November: Study
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Email volume varied, with travel/hospitality brands seeing reductions, SmarterHQ reports ...
- Meijer Holiday Ad Addresses Pandemic Pouting
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2020
Meijer always takes a soft-sell approach with its holiday ads, says Jo ...
- Four Ways To Tackle The Holiday Season With Email Marketing
Around the Net in Email, Ray Schultz - Thursday, December 3, 2020
The holiday shopping season is in full swing. SparkPost’s April Mullen offe ...
- Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: Study
Email Marketing Daily, Ray Schultz - Thursday, December 3, 2020
Mobile use for shopping fell slightly from last year. But fraud ma ...
- Miller Lite Goes To Holiday Office Party, Wants To Leave Early
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
Its latest video ends with a printed message that reads, "One go ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Goog ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Teleflora's Holiday Ads Spotlight Lonely Shut-Ins
Marketing Daily, Sarah Mahoney - Tuesday, December 1, 2020
Creative focuses on an "Impromptu Choir" and a floral arrangement left ...
- Shoppers Looking To Spend More This Holiday Season, Driven By COVID-19 Pandemic: Studies
Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Consumers changed their plans from August to November, AKi Technologies reports. ...
- Black Friday's Online Surge: Shoppers Top 100M
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 2, 2020
This Cyber Monday was the largest online shopping day in U.S. histor ...
- 2020 Holiday Messaging: More Personalization, No COVID Talk
Marketing Insider, Lindsey Allison - Wednesday, December 2, 2020
Consumers are looking for product deals and promotions, and creative that featur ...
- Thanksgiving Leftovers: Online Sales And Email Volume Peaked Prior To The Holiday Itself
Email Insider, Ray Schultz - Tuesday, December 1, 2020
Oracle reports that email opens and revenue fell on Thanksgiving and Bla ...